What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Keeping the record3
Optimize website content for search engines
+Rewrite the top-performing product pages for search by adding clear H1s, 300–500 word keyword-focused…
Optimize website content for search engines
+Rewrite the top-performing product pages for search by adding clear H1s, 300–500 word keyword-focused sections, meta descriptions under 160 characters, and internal links to category pages, then run a week-long click and impression review and report changes to global content strategy by Friday.
The tools that do the workElasticsearchGoogle Analyticsjob descriptionsO*NET
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Create content strategies for digital media.
+Draft three cross-channel content strategies for our summer campaign: one for product pages, one for social…
Create content strategies for digital media.
+Draft three cross-channel content strategies for our summer campaign: one for product pages, one for social snippets, and one for email subject lines; map each to the global brand pillars, assign metrics and a two-week A/B test plan, and present to marketing on Wednesday.
The tools that do the workHubSpotGoogle AnalyticsO*NETWikipedia
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Define and monitor SEO KPIs
+Define weekly SEO KPIs—organic sessions, pages per session, top‑10 keywords, and technical error rate—wire up…
Define and monitor SEO KPIs
+Define weekly SEO KPIs—organic sessions, pages per session, top‑10 keywords, and technical error rate—wire up dashboards, set anomaly alerts, and send the first report to the marketing director every Monday.
The tools that do the workGoogle Looker AnalyticsGoogle Analyticsjob descriptionsO*NETWikipedia
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Fixing1
Oversee SEO and SEM campaign execution
+Audit active search campaigns, list landing pages with underperforming organic metrics, prioritize five…
Oversee SEO and SEM campaign execution
+Audit active search campaigns, list landing pages with underperforming organic metrics, prioritize five technical and five content fixes, assign owners in content and dev, and produce a one‑page execution plan for next sprint.
The tools that do the workGoogle AnalyticsElasticsearchjob descriptionsO*NETWikipedia
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Coordinate1
Collaborate with content, design, and product teams
+Run a two‑week collaboration cycle with content, design, and product to map hypothesis, test variants, and…
Collaborate with content, design, and product teams
+Run a two‑week collaboration cycle with content, design, and product to map hypothesis, test variants, and required assets for the next experiments, record decisions and owners, and deliver an asset and rollout schedule to the PM by Wednesday.
The tools that do the workHubSpotjob descriptionsO*NETWikipedia
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Sending & sharing1
Manage social media marketing initiatives
+Draft a six‑week social calendar tying three experiment hypotheses to paid boosts, organic posts, and…
Manage social media marketing initiatives
+Draft a six‑week social calendar tying three experiment hypotheses to paid boosts, organic posts, and influencer outreach, include KPIs and budgets, then circulate to the social lead and head of growth for signoff on Monday.
The tools that do the workFacebookO*NETWikipedia
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The daily work17
Conduct keyword research and competitor analysis
+Do keyword research for our June homepage test, map three high-intent keywords per funnel stage, benchmark…
Conduct keyword research and competitor analysis
+Do keyword research for our June homepage test, map three high-intent keywords per funnel stage, benchmark five direct competitors’ paid and organic keywords, and deliver a ranked spreadsheet plus one-slide recommendation for the experiment backlog by Wednesday.
The tools that do the workElasticsearchjob descriptionsO*NET
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Stay updated on digital advertising trends and tools
+Survey this quarter’s digital advertising product launches and bidding innovations, summarise three that…
Stay updated on digital advertising trends and tools
+Survey this quarter’s digital advertising product launches and bidding innovations, summarise three that affect our bid strategy, evaluate likely lift for our top two campaigns, and email a one-page brief to the growth and media leads by Friday.
The tools that do the workGoogle Analyticsjob descriptionsWikipedia
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Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Negotiate placement of our retail listing in the regional directory that covers Chicago, secure a six-month…
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Negotiate placement of our retail listing in the regional directory that covers Chicago, secure a six-month featured spot at the agreed rate, confirm tracking parameters for click attribution, and send the signed insertion order to procurement by Tuesday.
The tools that do the workHubSpotO*NET
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Implement online customer service processes to ensure positive and consistent user experiences.
+Design the online support funnel for A/B tests so every variant routes users to the same knowledge base flow,…
Implement online customer service processes to ensure positive and consistent user experiences.
+Design the online support funnel for A/B tests so every variant routes users to the same knowledge base flow, define success metrics for CSAT and time-to-resolution, and publish the playbook and ticket templates to the support team before the next sprint.
The tools that do the workMarketo Marketing AutomationO*NET
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Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Draft transaction and security policy language for our test checkout, specify allowed data fields, encryption…
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Draft transaction and security policy language for our test checkout, specify allowed data fields, encryption standards, and session timeouts, then circulate the draft to legal and engineering for review with a summary of risks by Thursday.
The tools that do the workMicrosoft AccessO*NET
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Assist in the development of online transaction or security policies.
+Propose three integration approaches so our test variants can read user segments from the central ERP,…
Assist in the development of online transaction or security policies.
+Propose three integration approaches so our test variants can read user segments from the central ERP, outline required endpoints, data schemas, and deployment risks, and present the preferred option with an implementation estimate to platform engineering next Monday.
The tools that do the workJavaScriptO*NET
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Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Draft product requirements from the market research I did on premium subscribers, workshop them with Maya in…
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Draft product requirements from the market research I did on premium subscribers, workshop them with Maya in UX and Erik in engineering this week, and produce a prioritized feature list with acceptance criteria and expected metrics by Friday.
The tools that do the workGoogle AnalyticsGoogle Looker AnalyticsO*NET
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Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Summarise vendor performance and traffic quality from our recent campaigns, prepare negotiation points on…
Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Summarise vendor performance and traffic quality from our recent campaigns, prepare negotiation points on pricing and SLAs, then draft a one‑page checklist for procurement and legal before Tuesday's vendor call.
The tools that do the workHubSpotO*NET
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Resolve product availability problems in collaboration with customer service staff.
+Investigate recurring stockouts affecting our experiment cohorts, collate customer service tickets and…
Resolve product availability problems in collaboration with customer service staff.
+Investigate recurring stockouts affecting our experiment cohorts, collate customer service tickets and conversion drops, propose three operational fixes with rollout risks for the ops lead by Wednesday.
The tools that do the workElasticsearchO*NET
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Perform on-page SEO and website health audits
+Run a site health and on‑page SEO audit focused on experiment pages, list technical and content issues,…
Perform on-page SEO and website health audits
+Run a site health and on‑page SEO audit focused on experiment pages, list technical and content issues, estimate lift per fix, and hand a prioritized checklist to the web team for deployment next sprint.
The tools that do the workJavaScriptCascading style sheets CSSjob descriptions
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Define role requirements and qualifications
+Write a role spec for a growth experimentation manager outlining responsibilities, required skills in…
Define role requirements and qualifications
+Write a role spec for a growth experimentation manager outlining responsibilities, required skills in statistics and product, three concrete KPIs, and interview questions for hiring by HR next Monday.
The tools that do the workMicrosoft Accessjob descriptions
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Work with advertising agencies to create ad copy
+Draft three ad copy variants and audience hypotheses based on our segment analysis, share them with the…
Work with advertising agencies to create ad copy
+Draft three ad copy variants and audience hypotheses based on our segment analysis, share them with the agency and request controlled creative tests with clear success metrics and a two‑week timeline.
The tools that do the workMarketo Marketing AutomationWikipedia
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Manage email marketing campaigns
+Prepare the next week’s email test campaign targeting European churn-risk subscribers: draft two subject-line…
Manage email marketing campaigns
+Prepare the next week’s email test campaign targeting European churn-risk subscribers: draft two subject-line variants, attach the segmented subscriber list, set a 48-hour send window, and include a tracking tag so opens and purchases report back to the campaign dashboard.
The tools that do the workMarketo Marketing AutomationGoogle AnalyticsWikipedia
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Implement mobile advertising strategies
+Create and schedule three mobile-first display creatives for the Q3 acquisition test: include two image…
Implement mobile advertising strategies
+Create and schedule three mobile-first display creatives for the Q3 acquisition test: include two image sizes, a short headline and deep link to the app onboarding, target Android users in Brazil, and set frequency caps to two impressions per user per day.
The tools that do the workFacebookWikipedia
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Automate advertising processes using software systems
+Automate the campaign workflow that launches responsive ads after an email click: map the trigger, create the…
Automate advertising processes using software systems
+Automate the campaign workflow that launches responsive ads after an email click: map the trigger, create the rule that moves users into the retargeting audience, set creative rotation for three variants, and log all transitions to the project progress sheet.
The tools that do the workMarketo Marketing AutomationMicrosoft AccessWikipedia
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Advise and develop strategies for brand entry
+Draft a three-phase entry strategy for launching our mid-tier brand in Spain: recommend target segments,…
Advise and develop strategies for brand entry
+Draft a three-phase entry strategy for launching our mid-tier brand in Spain: recommend target segments, propose a launch test matrix with pricing and creative hypotheses, estimate 90-day spend, and list KPIs to report to global marketing weekly.
The tools that do the workGoogle Looker AnalyticsESCO
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Perform previous studies of perception of customers
+Run a perception study using last quarter’s survey and in-app feedback: segment responses by NPS cohort,…
Perform previous studies of perception of customers
+Run a perception study using last quarter’s survey and in-app feedback: segment responses by NPS cohort, create comparative visuals for two competitor benchmarks, summarise top three pain points, and add recommendations for headline and offer tests.
The tools that do the workGoogle AnalyticsElasticsearchESCO
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses