◆ Performing Arts

What an audience development coordinator
really does.

21 tasks, each one witnessed by the sources that watched the job — and behind every one, a prompt you can use tonight.

21evidenced tasks
395,240in the US (2025)
$166,790median pay / year
6systems it runs on
See the 21 tasks ↓Open in the atlasThe full career map →
This is what one task looks like here
Manage marketing resources and activities
Schedule and resource the next quarter’s marketing activities: list ea…3 sources agree

The shape of the day

tap a movement to see its tasks

Which one is you, right now?

Pick the moment · no score, no sign-up
Which moment is you right now?
Whichever you pick, the task behind it opens below.

The work, task by task

21 tasks
Hands on the work14
Manage marketing resources and activities+
Schedule and resource the next quarter’s marketing activities: list each campaign, assign budgets and owners, map required assets and vendor time, flag any missing approvals, and circulate the final plan to Hannah in growth and Marco in finance by Thursday noon.
escojdwiki3 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Coordinate with sales and product teams+
Coordinate a joint roadmap meeting with sales and product: prepare a one-page brief of audience growth targets, current lead-to-subscription conversion rates, two priority asks from marketing, and proposed timelines, then book a 60-minute alignment session with Sam in product and Aisha in sales next Tuesday.
jdonet2 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Manage and mentor marketing staff+
Prepare a one-page development plan for the marketing team: list each team member’s current goals, two areas for skill growth, proposed mentoring pairings, training budget needs, and proposed quarterly check-ins, then send to Naomi in People and James the head of marketing before Friday close of business.
jdonet2 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.+
Produce a quarterly sales forecast and strategic plan for our subscription and single-copy lines that maps expected revenue, margin by product, market trend assumptions and three pricing scenarios, and flag risks to present at Tuesday leadership review.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Compile lists describing product or service offerings.+
Compile a prioritized catalogue of current product and service offerings with short descriptions, target audience, price band, and top three selling points for each item, export as a print-ready list and circulate to sales by Wednesday.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.+
Draft negotiation goals and concession limits for upcoming vendor and distributor contract talks, define territory and fulfillment expectations, list required KPIs and payment terms, and prepare a one-page playbook to use at the meeting on Friday.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.+
Summarise the copyright and royalty issues with the podcast production team, list disputed assets, our preferred resolutions and legal risks, and request a joint meeting with legal and production next Monday to resolve royalty splits.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Select products or accessories to be displayed at trade or special production shows.+
Select and list ten products and accessories to display at the June trade show prioritising new launches and best-sellers, note display dimensions, required demo staff and margin targets, and book final approvals by the end of the week.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Grow the practice4
Watch and assess2
Work with people1

What the work runs on

named inside the evidenced tasks
9 tasksAmazon Redshiftstore and query campaign budgets and performance datasets to allocate resources
7 tasksApple macOSmanage calendar, documents, and presentation files to prepare and schedule the alignment meeting
2 tasksAdobe Acrobatfinalises and annotates contract drafts and the one-page negotiation playbook for review
1 taskApache Hivequery large event and survey tables to extract audience behaviour and engagement metrics
1 taskAdobe Creative Cloudcreates visual assets, templates and social content for campaigns
1 taskAdobe Illustratorcreates scaled display layouts and product art files for exhibit planning
Browse every evidenced software task →

The same task, four heights

this page is height one
ExecuteDo today's task, with fewer mistakesyou are here → ImproveMake it easy for the next person to acceptin the atlas → DecideWork out the right move when it is unclearin the atlas → BecomeLearn the pattern so it stops coming backin the atlas →

Can AI actually do this job?

the honest answer

It can

where it genuinely helps
  • Explain the theory behind the work
  • Draft, tidy and structure your writing
  • Rehearse a hard conversation before you have it
  • Build a study plan that fits your gaps

It cannot

where it stops, completely
  • Be in the room where an audience development coordinator actually works
  • Carry the responsibility when the call is wrong — that weight stays yours
  • Notice what no one wrote down: the hesitation, the thing left unsaid
  • Live with the outcome

What the work pays

two countries, two different measures

United States

this exact occupation · BLS 2025
  • $166,790 a year — the middle: half earn more, half earn less
  • The lowest tenth earn near $90,260; the top tenth near $293,610
  • 395,240 people employed in this occupation

Where the evidence lives

open any of it yourself
O*NETThe US Department of Labor's own record of this job9 of these tasks ESCOThe European skills and occupations register4 of these tasks Job descriptionsReal postings, in the wild12 of these tasks WikipediaHow the world describes this work5 of these tasks US Bureau of Labor StatisticsPay and employment, by occupation2025 figures UK NOS CCSCH17Devise and implement an audience development strategy for a creative onational standard UK NOS CFAMSSNS21Manage your marketing and sales teamnational standard

Close to this work

12 nearby
Performing ArtsPlaywright27 evidenced tasks Performing ArtsProducer Theatre27 evidenced tasks Performing ArtsOpera Singer27 evidenced tasks Performing ArtsTheatre Director26 evidenced tasks Performing ArtsTheater Actor25 evidenced tasks Performing ArtsStage Actor25 evidenced tasks Performing ArtsScript Supervisor Stage25 evidenced tasks Performing ArtsRadio Jockey24 evidenced tasks

Questions people actually ask

You spend mornings checking campaign dashboards (analytics tools) and emails from sales, product, and legal teams to see blockers and priorities. Expect to update campaign deadlines, review creative in Adobe Illustrator or Creative Cloud, and join a 30–60 minute cross-functional stand-up.

Afternoons often mean running market research queries in Apache Hive or Amazon Redshift, measuring campaign KPIs, and writing brief messaging or positioning drafts. You’ll negotiate small vendor terms, prepare lists of product offerings, or plan the next promotional event.

You’ll use analytics and data systems like Amazon Redshift or Apache Hive to pull audience and sales data, plus standard office tools for planning. For creative work and proofs you’ll open files in Adobe Creative Cloud, Illustrator, or Acrobat on macOS.

You’ll also use spreadsheets and project-tracking tools to monitor deadlines and collaborate with sales, product, and legal teams while tracking campaign performance in analytics tools.

Learn basic SQL or how to run queries in Amazon Redshift or Apache Hive — employers use those to slice audience data. Also practice Excel/Google Sheets for forecasting and simple profitability analysis.

Take a short Adobe Illustrator and Acrobat course so you can check creative assets, and study basic marketing concepts: positioning, pricing strategy, and how to run digital campaigns. Build a small portfolio of campaign briefs and audience lists.

The Bureau of Labor Statistics lists the occupation (SOC 11-2021.00) with about 395,240 employed and a 2025 median wage of $166,790 per year. The lowest tenth earned about $90,260, and the top tenth about $293,610, according to BLS.

Pay depends on industry, location, and experience. Expect entry roles closer to the lower range and senior or strategic roles that include team management and pricing strategy to move toward the median or above.

Audience Development Coordinators focus on growing and activating audiences — you mix data (Redshift, Hive), campaign execution, pricing ideas, and vendor negotiation. Marketing Managers are broader, often owning full brand strategy and budgets.

Content Managers mostly create and schedule content. As an audience coordinator you still handle messaging and channels, but you spend more time on analytics, distribution strategies, and coordination with sales and product teams.

Yes — use AI to draft messaging, summarize market-research findings, or generate event scripts. Always check and edit outputs for accuracy, tone, and legal risk. Don’t feed confidential customer data or proprietary analytics queries to public AI services.

For legal and copyright issues (royalties, external producers), confirm drafts with legal staff. Keep a record of vendor or contract decisions and never rely on AI to finalize pricing, contracts, or legally binding terms.

Data literacy — being able to read campaign analytics, run queries in systems like Amazon Redshift or Apache Hive, and turn numbers into clear recommendations — matters most. That skill feeds forecasting, pricing, and performance analysis.

Pair data skills with communication: you must explain findings to sales, product, creative (Adobe tools), and legal teams so they act on your plans. Numbers plus clear, concise messaging moves you into management.