What it pays
Government survey numbers — not estimates, not ads.
Half of all Public Relations Managers in the U.S. earn more than $146,910 a year — the middle 80% land between $82,410 and $284,990. About 74,850 people in the U.S. do this work. Figures are for the U.S. occupation group “Public Relations Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$146,910typical pay / year
74,850people in this work
$284,990+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Convincing5
Manage media relations and outreach
+Pitch targeted stories about our new sustainability program to national and trade reporters on Tuesday,…
Manage media relations and outreach
+Pitch targeted stories about our new sustainability program to national and trade reporters on Tuesday, prioritise outlets that cover corporate responsibility and tech, attach the media kit, list who was contacted and next steps in the round-up.
The tools that do the workHubSpotjob descriptionsO*NETWikipedia
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Develop marketing communications plans
+Draft a six-week marketing communications plan that links campaign goals to CSR initiatives, name key…
Develop marketing communications plans
+Draft a six-week marketing communications plan that links campaign goals to CSR initiatives, name key messages, paid and earned channels, measurement KPIs, and deliver a stakeholder sign-off version by next Thursday.
The tools that do the workGoogle Docsjob descriptionsO*NETWikipedia
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Assist executives with media communication
+Prepare three short media briefing notes for the CEO, the head of policy, and the communications director for…
Assist executives with media communication
+Prepare three short media briefing notes for the CEO, the head of policy, and the communications director for tomorrow’s interviews, include likely questions, approved quotes, and escalation points if reporters press on company practices.
The tools that do the workGoogle DocsESCOjob descriptionsO*NET
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Supervise public relations staff
+Run a weekly check-in with the PR team: review open media opportunities, score priority stories, assign…
Supervise public relations staff
+Run a weekly check-in with the PR team: review open media opportunities, score priority stories, assign owners with deadlines, and capture blockers so I can remove them before Friday’s executive review.
The tools that do the workGoogle Workspacejob descriptionsO*NET
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Develop industry awareness strategies
+Map three industry awareness tactics—thought leadership, analyst briefings, and trade events—show expected…
Develop industry awareness strategies
+Map three industry awareness tactics—thought leadership, analyst briefings, and trade events—show expected reach and one measurement for each, then recommend which two to pilot next quarter and why.
The tools that do the workGoogle Analyticsjob descriptionsWikipedia
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The daily work16
Oversee internal communication within organizations
+Coordinate the internal comms cascade for the quarterly campaign: map messages for leadership, managers,…
Oversee internal communication within organizations
+Coordinate the internal comms cascade for the quarterly campaign: map messages for leadership, managers, frontline staff and HR, draft the one-page brief and talking points, schedule the two staff webinars for next Tuesday and confirm approvals by Friday.
The tools that do the workGoogle WorkspaceO*NETWikipedia
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Design advertising and promotional programs
+Develop the advertising and promo plan for the June product push: define target audiences, three headline…
Design advertising and promotional programs
+Develop the advertising and promo plan for the June product push: define target audiences, three headline creative directions, media mix and budget split, draft the two-week launch timeline and send to the marketing director for sign-off by Wednesday.
The tools that do the workCanvaGoogle Docsjob descriptionsO*NET
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Evaluate partnership and sponsorship opportunities
+Assess the three sponsorship proposals for the autumn series: score each on audience overlap, brand fit,…
Evaluate partnership and sponsorship opportunities
+Assess the three sponsorship proposals for the autumn series: score each on audience overlap, brand fit, activation cost and CSR alignment, produce a one-page recommendation with risks and preferred partner and deliver it to the CEO and finance lead by Thursday.
The tools that do the workGoogle Docsjob descriptionsO*NET
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Write press releases and media content
+Write the press release announcing the new sustainability pledge: lead with the shareholder and community…
Write press releases and media content
+Write the press release announcing the new sustainability pledge: lead with the shareholder and community benefits, include CEO quote, three supporting facts about targets, boilerplate and media contacts, then circulate to the comms director and legal for approval by end of day Monday.
The tools that do the workGoogle Docsjob descriptionsWikipedia
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Monitor and analyze PR results
+Set up the PR results tracker for the quarter: collect placements, reach, tone and key message hits from…
Monitor and analyze PR results
+Set up the PR results tracker for the quarter: collect placements, reach, tone and key message hits from earned media and social, produce a one-page insights summary with three recommended tweaks to messaging and send to the exec team next Friday.
The tools that do the workGoogle AnalyticsGoogle Docsjob descriptionsWikipedia
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Ensure communications reach each employee
+Ensure the campaign comms reach every employee: finalise the intranet post, two manager briefing slides and…
Ensure communications reach each employee
+Ensure the campaign comms reach every employee: finalise the intranet post, two manager briefing slides and an FAQ sheet, schedule manager briefings for Thursday and send the employee email on Friday morning after manager sign-off.
The tools that do the workGoogle WorkspaceESCOWikipedia
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Organize events and conferences
+Set up the autumn stakeholder conference schedule: draft agenda, secure keynote slots with Dr. Aisha Khan and…
Organize events and conferences
+Set up the autumn stakeholder conference schedule: draft agenda, secure keynote slots with Dr. Aisha Khan and Javier Ortega, book two breakout rooms for panels, confirm AV needs and catering for 120, and circulate the final agenda by next Wednesday.
The tools that do the workGoogle Workspacejob descriptions
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Manage social media engagement
+Create this week’s engagement plan: prioritise responses to comments from supporters and critics, schedule…
Manage social media engagement
+Create this week’s engagement plan: prioritise responses to comments from supporters and critics, schedule three posts that link campaign priorities to recent CSR activity, assign community replies to Lara and Miguel, and report reach and sentiment by Friday.
The tools that do the workFacebookGoogle Analyticsjob descriptions
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Answer questions from employees
+Compile clear answers to the employees’ questions about remote work policy: draft one-page FAQs, include…
Answer questions from employees
+Compile clear answers to the employees’ questions about remote work policy: draft one-page FAQs, include examples of flexible schedules and compliance steps, circulate to managers for review, and publish the final FAQ in the staff channel by Tuesday noon.
The tools that do the workGoogle DocsGoogle WorkspaceESCO
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Maintain truthful communications
+Audit the next external statement for accuracy: check every factual claim against the latest CSR report and…
Maintain truthful communications
+Audit the next external statement for accuracy: check every factual claim against the latest CSR report and regulatory filings, edit misleading phrasing, get legal and PR sign-off, and publish the corrected statement with a short correction note if needed.
The tools that do the workGoogle DocsESCO
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Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
+Refresh the brand guidelines PDF so the logo usage, signage dimensions, colour palette and tone-of-voice…
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
+Refresh the brand guidelines PDF so the logo usage, signage dimensions, colour palette and tone-of-voice reflect our sustainability commitments, then publish the updated guideline to the shared brand folder and tell design and facilities by Thursday.
The tools that do the workAdobe InDesignAdobe AcrobatO*NET
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Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
+Set up the quarterly agency brief: write objectives tied to our CSR narrative, include target audiences, KPIs…
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
+Set up the quarterly agency brief: write objectives tied to our CSR narrative, include target audiences, KPIs and budget, attach last quarter’s campaign report, and invite MediaWorks, Spark PR and the creative lead to review next Tuesday.
The tools that do the workGoogle DocsO*NET
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Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
+Run a four-week internal comms plan to smooth the product launch: map messages for sales, support and branch…
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
+Run a four-week internal comms plan to smooth the product launch: map messages for sales, support and branch managers, schedule town halls and daily briefing notes, then distribute the calendar and talking points to all regional leads by Monday.
The tools that do the workGoogle WorkspaceO*NET
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Maintain company archives.
+Compile the factsheet answering recent enquiries about our workforce, revenue and CSR initiatives, vet it…
Maintain company archives.
+Compile the factsheet answering recent enquiries about our workforce, revenue and CSR initiatives, vet it with legal and HR, then publish the approved Q2 corporate status brief to the public media kit and send to three reporters who requested it today.
The tools that do the workGoogle DocsAdobe AcrobatO*NET
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Respond to requests for information about employers' activities or status.
+Plan the video slate: list two customer stories, one CEO interview and three product explainers, assign…
Respond to requests for information about employers' activities or status.
+Plan the video slate: list two customer stories, one CEO interview and three product explainers, assign deadlines and distribution windows, confirm rights and storage, then register the assets in the film library spreadsheet by Friday.
The tools that do the workAdobe After EffectsGoogle WorkspaceO*NET
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Produce films and other video products, regulate their distribution, and operate film library.
+Gather all existing footage, log metadata and rights for each clip, transcode masters to a common format, tag…
Produce films and other video products, regulate their distribution, and operate film library.
+Gather all existing footage, log metadata and rights for each clip, transcode masters to a common format, tag entries with usage restrictions and add the catalog to the film library so editors can request assets next week.
The tools that do the workAdobe Creative CloudO*NET
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Says who?
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses