What it pays
Government survey numbers — not estimates, not ads.
Half of all Marketing Managers in the U.S. earn more than $166,790 a year — the middle 80% land between $90,260 and $293,610. About 395,240 people in the U.S. do this work. Figures are for the U.S. occupation group “Marketing Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$166,790typical pay / year
395,240people in this work
$293,610+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Sending & sharing1
Manage marketing resources and activities
+Assign the quarterly marketing resources to channels and campaigns, publish the updated budget and activity…
Manage marketing resources and activities
+Assign the quarterly marketing resources to channels and campaigns, publish the updated budget and activity calendar for July–September to the team, flag any shortfalls against the business development targets, and ask Priya in growth for revised estimates by Friday.
The tools that do the workAmazon RedshiftESCOjob descriptionsWikipedia
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Convincing1
Develop pricing strategies
+Run the pricing scenarios for the new tiered product, produce a recommendation comparing margin and adoption…
Develop pricing strategies
+Run the pricing scenarios for the new tiered product, produce a recommendation comparing margin and adoption at three price points, include sensitivity to customer segment, and send the recommendation to Ravi in commercial by Wednesday for decision.
The tools that do the workApache HiveESCOjob descriptionsWikipedia
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Analysing2
Perform market research and marketing research
+Compile competitive feature and pricing snapshots plus three customer interview themes, summarise market size…
Perform market research and marketing research
+Compile competitive feature and pricing snapshots plus three customer interview themes, summarise market size and growth rates, and circulate a one-page market research brief to the product and marketing teams before Monday's planning meeting.
The tools that do the workAmazon Redshiftjob descriptionsO*NETWikipedia
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Utilize value chain analysis to inform marketing strategies
+Map our value chain activities to customer value drivers, highlight two weak links increasing acquisition…
Utilize value chain analysis to inform marketing strategies
+Map our value chain activities to customer value drivers, highlight two weak links increasing acquisition cost, recommend three strategy changes to reduce CAC, and deliver the one-page brief to Nia in marketing and Omar in strategy by Thursday.
The tools that do the workApache CassandraO*NETWikipedia
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Coordinate1
Coordinate with sales and product teams
+Prepare the joint roadmap sync: pull current quarter KPIs, list three cross-team risks affecting conversion,…
Coordinate with sales and product teams
+Prepare the joint roadmap sync: pull current quarter KPIs, list three cross-team risks affecting conversion, propose two mitigation actions, and send the agenda and pre-read to Saira in sales and Miguel in product for Tuesday's alignment meeting.
The tools that do the workApache Hadoopjob descriptionsO*NET
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Move1
Manage and mentor marketing staff
+Run performance reviews for the marketing team, list development goals for each member, propose mentorship…
Manage and mentor marketing staff
+Run performance reviews for the marketing team, list development goals for each member, propose mentorship pairings and a training plan, then send the review notes and the proposed plan to HR and to each direct report by end of day Friday.
The tools that do the workApple macOSjob descriptionsO*NET
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The daily work16
Develop marketing strategies to increase brand visibility
+Develop a three-channel marketing plan that raises brand visibility for our analytics product among midsize…
Develop marketing strategies to increase brand visibility
+Develop a three-channel marketing plan that raises brand visibility for our analytics product among midsize retailers: define target personas, three campaign concepts with budgets and KPIs, timeline to launch by September 1, and two A/B test ideas for creative and messaging.
The tools that do the workAmazon Redshiftjob descriptionsO*NET
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Build a twelve-month sales forecast and strategic plan for the IoT analytics line that shows revenue, margin,…
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Build a twelve-month sales forecast and strategic plan for the IoT analytics line that shows revenue, margin, and break-even by SKU under three market scenarios, identifies pricing actions and go-to-market risks, and recommends quarterly checkpoints.
The tools that do the workAmazon RedshiftO*NET
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Compile lists describing product or service offerings.
+Compile a clear product offering catalogue for the data platform: one-paragraph descriptions, target customer…
Compile lists describing product or service offerings.
+Compile a clear product offering catalogue for the data platform: one-paragraph descriptions, target customer segment, key metric benefit, pricing tier, and three recommended upsell bundles ready for the commercial pitch deck.
The tools that do the workApple macOSO*NET
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Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Prepare negotiation objectives and a draft distribution agreement for the APAC vendor: required territories,…
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Prepare negotiation objectives and a draft distribution agreement for the APAC vendor: required territories, minimum order quantities, margin targets, service-level expectations, termination terms, and three concession points to trade during talks next Wednesday.
The tools that do the workAmazon RedshiftO*NET
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Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Assemble a briefing for legal on the royalty dispute: timeline of content use, revenue splits claimed, two…
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Assemble a briefing for legal on the royalty dispute: timeline of content use, revenue splits claimed, two proposed settlement structures, attribution and audit clauses to request, and the business impact if unresolved by month-end.
The tools that do the workApple macOSO*NET
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Select products or accessories to be displayed at trade or special production shows.
+Select the ten products and three accessories to show at the September trade show by prioritising…
Select products or accessories to be displayed at trade or special production shows.
+Select the ten products and three accessories to show at the September trade show by prioritising bestsellers, margin contribution, and demo-readiness; include booth space needs, three display layouts, and a logistics checklist for shipping and setup.
The tools that do the workApple macOSO*NET
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Lead marketing campaigns across digital channels
+Coordinate and launch the multi-channel marketing campaign for Q3 targeting mid-market IT buyers: confirm…
Lead marketing campaigns across digital channels
+Coordinate and launch the multi-channel marketing campaign for Q3 targeting mid-market IT buyers: confirm channel mix, finalise audience segments, set budgets and CPA targets, prepare creative briefs for digital and content partners, and schedule a campaign review on August 10.
The tools that do the workAmazon Web Services AWSjob descriptions
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Monitor campaign deadlines and deliverables
+Track all campaign deadlines and deliverables for the fall product push: compile the current status of…
Monitor campaign deadlines and deliverables
+Track all campaign deadlines and deliverables for the fall product push: compile the current status of creative, media buys, landing pages and analytics by Thursday, flag any items past due, and notify owners with a required update and new completion date.
The tools that do the workApple macOSjob descriptions
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Collaborate with cross-functional teams
+Run the cross-functional alignment session for the new pricing launch: gather product, sales, legal and…
Collaborate with cross-functional teams
+Run the cross-functional alignment session for the new pricing launch: gather product, sales, legal and channel leads, circulate the priority decision list beforehand, capture open action owners during the meeting, and distribute a one-page RACI and next-steps within 24 hours.
The tools that do the workApple macOSjob descriptions
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Use analytics tools to measure campaign success
+Measure campaign performance against KPIs for the last 30 days: pull clickthrough, conversion and CPA…
Use analytics tools to measure campaign success
+Measure campaign performance against KPIs for the last 30 days: pull clickthrough, conversion and CPA figures, compare against targets, produce a one-page insight showing top-performing segments and recommend two optimisation tests to run this month.
The tools that do the workAmazon Redshiftjob descriptions
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Develop messaging and positioning strategies
+Draft the messaging and positioning framework for the cloud-cost feature: write the value statements for…
Develop messaging and positioning strategies
+Draft the messaging and positioning framework for the cloud-cost feature: write the value statements for finance, engineering and procurement personas, define three proof points with supporting metrics, and circulate to sales and marketing for feedback by next Tuesday.
The tools that do the workApple macOSjob descriptions
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Plan and organize promotional events
+Plan the customer promotional event for September 21: select venue and agenda, confirm a shortlist of three…
Plan and organize promotional events
+Plan the customer promotional event for September 21: select venue and agenda, confirm a shortlist of three speakers from product and customer success, set attendee target to 120, draft the promotional email sequence and finalise the event budget by August 1.
The tools that do the workApple macOSjob descriptions
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Analyze industry context using tools like Porter's five forces
+Map the industry using Porter's Five Forces for our payments product: identify current rivals, new entrants,…
Analyze industry context using tools like Porter's five forces
+Map the industry using Porter's Five Forces for our payments product: identify current rivals, new entrants, suppliers, buyers, and substitutes, note which forces are strengthening, and highlight three strategic implications for pricing and partnerships by Friday.
The tools that do the workAmazon RedshiftWikipedia
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Assess competitors' resources and competencies
+Assess competitor capabilities for our Q3 plan: list each rival's core resources, unique competencies, gaps…
Assess competitors' resources and competencies
+Assess competitor capabilities for our Q3 plan: list each rival's core resources, unique competencies, gaps versus our roadmap, and the three moves they could make next that would threaten our pricing or retention.
The tools that do the workAmazon RedshiftWikipedia
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Analyse the profitability of these plans
+Model the profitability of the three candidate pricing plans: calculate contribution margin, customer…
Analyse the profitability of these plans
+Model the profitability of the three candidate pricing plans: calculate contribution margin, customer lifetime value, payback period, and sensitivity to 10% acquisition cost changes, then recommend the most scalable option for next quarter.
The tools that do the workAmazon RedshiftESCO
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Strive to raise awareness on products and companies among targeted customers
+Create a targeted awareness plan for our analytics product: define the top three customer segments, decide…
Strive to raise awareness on products and companies among targeted customers
+Create a targeted awareness plan for our analytics product: define the top three customer segments, decide two channel mixes and messaging per segment, estimate KPIs and budget for a 12‑week campaign, and propose the first A/B test to run.
The tools that do the workAmazon RedshiftESCO
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses