What it pays
Government survey numbers — not estimates, not ads.
Half of all Marketing Managers in the U.S. earn more than $166,790 a year — the middle 80% land between $90,260 and $293,610. About 395,240 people in the U.S. do this work. Figures are for the U.S. occupation group “Marketing Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$166,790typical pay / year
395,240people in this work
$293,610+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Convincing2
Manage marketing resources and activities
+Reassign the marketing team's creative hours and budget to match this quarter's growth targets, list who owns…
Manage marketing resources and activities
+Reassign the marketing team's creative hours and budget to match this quarter's growth targets, list who owns each campaign asset, and create a weekly KPI dashboard so we can cut or scale activities at the next leadership meeting.
The tools that do the workApple macOSESCOjob descriptionsWikipedia
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Develop pricing strategies
+Build three pricing scenarios with cost, margin and expected uptake, model sensitivity to a 10 percent price…
Develop pricing strategies
+Build three pricing scenarios with cost, margin and expected uptake, model sensitivity to a 10 percent price change, and present a recommended price and rollout plan with stakeholder impacts at Thursday's commercial review.
The tools that do the workApache HadoopESCOjob descriptionsWikipedia
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Negotiating2
Perform market research and marketing research
+Conduct a competitor and customer landscape study: gather pricing, positioning, and channel activity for five…
Perform market research and marketing research
+Conduct a competitor and customer landscape study: gather pricing, positioning, and channel activity for five rivals, run is-it-working checks on our campaigns, and deliver a concise recommendations memo and three quick-win tactics by next Wednesday.
The tools that do the workAmazon Redshiftjob descriptionsO*NETWikipedia
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Coordinate with sales and product teams
+Align sales and product roadmaps with the design backlog: gather this week's key deals from Sarah in sales,…
Coordinate with sales and product teams
+Align sales and product roadmaps with the design backlog: gather this week's key deals from Sarah in sales, list product feature blockers from Miguel, map three design deliverables that unlock the top two deals, and send the consolidated plan to the leadership review by Wednesday.
The tools that do the workApple macOSjob descriptionsO*NET
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Care1
Manage and mentor marketing staff
+Run a development check-in with the marketing team: review each person's KPIs, spot two skill gaps affecting…
Manage and mentor marketing staff
+Run a development check-in with the marketing team: review each person's KPIs, spot two skill gaps affecting conversion, assign mentors and two training sessions, update individual goals and send the revised objectives to everyone before Friday afternoon.
The tools that do the workApple macOSjob descriptionsO*NET
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The daily work15
Develop marketing strategies to increase brand visibility
+Create a three‑month marketing plan that raises our brand visibility by 30% among U.S. mid‑market creative…
Develop marketing strategies to increase brand visibility
+Create a three‑month marketing plan that raises our brand visibility by 30% among U.S. mid‑market creative agencies: define target segments, three content themes, two paid channels, sample social calendar, KPIs to track weekly, and a launch date of September 1st.
The tools that do the workAdobe Creative Cloudjob descriptionsO*NET
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Build a sales forecast and strategic plan for the new product line to reach 15% margin in year one: include…
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Build a sales forecast and strategic plan for the new product line to reach 15% margin in year one: include monthly revenue targets, assumed conversion rates, competitor price bands, break‑even month, and three contingency pricing moves.
The tools that do the workAmazon RedshiftO*NET
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Compile lists describing product or service offerings.
+Compile a prioritized catalog of our product and service offerings for the sales team: short descriptions,…
Compile lists describing product or service offerings.
+Compile a prioritized catalog of our product and service offerings for the sales team: short descriptions, target buyer, recommended price tier, three use cases each, and suggested collateral type for Q3 distribution.
The tools that do the workApple macOSO*NET
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Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiation objectives and acceptable terms for upcoming vendor and distributor contracts: target…
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiation objectives and acceptable terms for upcoming vendor and distributor contracts: target margin, minimum order quantities, lead times, exclusivity limits, penalty clauses, and our highest concession we will accept.
The tools that do the workAdobe AcrobatO*NET
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Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Prepare a briefing for legal on the copyright and royalty issue with Studio Rivera: timeline of asset use,…
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Prepare a briefing for legal on the copyright and royalty issue with Studio Rivera: timeline of asset use, ownership claims, existing agreements, desired remedies, and three proposed settlement options to discuss at Friday's meeting.
The tools that do the workAdobe AcrobatO*NET
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Select products or accessories to be displayed at trade or special production shows.
+Select the ten products and accessories for the October trade show booth: prioritise by margin and demo…
Select products or accessories to be displayed at trade or special production shows.
+Select the ten products and accessories for the October trade show booth: prioritise by margin and demo friendliness, list booth placement, required samples, pricing cards, and one spare SKU for logistics contingencies.
The tools that do the workAdobe IllustratorO*NET
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Monitor campaign deadlines and deliverables
+Audit all active campaign deliverables, highlight any missing creative or copy, update the project timeline…
Monitor campaign deadlines and deliverables
+Audit all active campaign deliverables, highlight any missing creative or copy, update the project timeline with new deadlines, and notify Sasha in production and Marcus in paid media of any at-risk items before Friday's stand-up.
The tools that do the workAdobe InDesignjob descriptions
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Collaborate with cross-functional teams
+Run a coordination session with product, content and paid media to map responsibilities for the launch,…
Collaborate with cross-functional teams
+Run a coordination session with product, content and paid media to map responsibilities for the launch, capture decisions on creative variants and tagging, then circulate the agreed action list to Priya in product and Omar in analytics by end of day.
The tools that do the workAdobe Creative Cloudjob descriptions
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Use analytics tools to measure campaign success
+Pull post-click and channel metrics for the last three campaigns, compare against KPI targets, flag…
Use analytics tools to measure campaign success
+Pull post-click and channel metrics for the last three campaigns, compare against KPI targets, flag underperforming audiences, and prepare a one-page summary with recommendations for the growth team meeting on Wednesday.
The tools that do the workAmazon Redshiftjob descriptions
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Develop messaging and positioning strategies
+Draft the messaging framework for the new pricing tier: define value statements for SMB and enterprise, list…
Develop messaging and positioning strategies
+Draft the messaging framework for the new pricing tier: define value statements for SMB and enterprise, list top objections and proof points, and circulate to Jenny in sales and Theo in product for input by Thursday.
The tools that do the workAdobe Illustratorjob descriptions
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Plan and organize promotional events
+Plan the regional promotional event in London: lock venue and date, finalise run sheet, assign creative…
Plan and organize promotional events
+Plan the regional promotional event in London: lock venue and date, finalise run sheet, assign creative assets and signage, confirm budget with finance, and send invites to channel partners two weeks before the event.
The tools that do the workApple macOSjob descriptions
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Analyze industry context using tools like Porter's five forces
+Map five competitive forces for our sector, using recent market reports and our Q1 customer churn, pricing,…
Analyze industry context using tools like Porter's five forces
+Map five competitive forces for our sector, using recent market reports and our Q1 customer churn, pricing, and channel KPIs to highlight three threats and two opportunities that affect our design investment choices this quarter.
The tools that do the workAmazon RedshiftWikipedia
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Assess competitors' resources and competencies
+Evaluate direct rivals’ capabilities by comparing their product portfolios, design team size, time-to-market,…
Assess competitors' resources and competencies
+Evaluate direct rivals’ capabilities by comparing their product portfolios, design team size, time-to-market, and pricing models to our own, then recommend two capability gaps we must close to protect market share.
The tools that do the workAmazon RedshiftWikipedia
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Analyse the profitability of these plans
+Run a profitability check on the three proposed plans, using our unit cost, expected adoption rates, and…
Analyse the profitability of these plans
+Run a profitability check on the three proposed plans, using our unit cost, expected adoption rates, and pricing tiers to produce net margin and break-even timing for each, and flag the riskiest assumption per plan.
The tools that do the workAmazon RedshiftESCO
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Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness push: identify two customer segments, three channels and a 90-day content cadence…
Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness push: identify two customer segments, three channels and a 90-day content cadence that leverages our strongest design features, estimate reach and conversion targets, and list the three metrics we'll track weekly.
The tools that do the workAmazon RedshiftESCO
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Says who?
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses