What it pays
Government survey numbers — not estimates, not ads.
Half of all Marketing Managers in the U.S. earn more than $166,790 a year — the middle 80% land between $90,260 and $293,610. About 395,240 people in the U.S. do this work. Figures are for the U.S. occupation group “Marketing Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$166,790typical pay / year
395,240people in this work
$293,610+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Negotiating4
Manage marketing resources and activities
+Reallocate the Q3 marketing budget to increase digital sample drops by 20 percent, list the five campaigns…
Manage marketing resources and activities
+Reallocate the Q3 marketing budget to increase digital sample drops by 20 percent, list the five campaigns affected, update KPI targets for engagement and conversion, and send the revised resource plan to finance and the head of retail by Friday.
The tools that do the workApple macOSAdobe InDesignESCOjob descriptionsWikipedia
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Coordinate with sales and product teams
+Create a one-page coordination memo listing launch dates, inventory risks, promotional budgets and the sales…
Coordinate with sales and product teams
+Create a one-page coordination memo listing launch dates, inventory risks, promotional budgets and the sales contact points for each style, send it to Hannah in product and Diego in sales with requests for confirmation by Tuesday noon.
The tools that do the workApple macOSjob descriptionsO*NET
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Utilize value chain analysis to inform marketing strategies
+Run a value chain analysis that maps sourcing costs, lead times, and margin contributions for our…
Utilize value chain analysis to inform marketing strategies
+Run a value chain analysis that maps sourcing costs, lead times, and margin contributions for our best-selling knitwear, summarise three marketing levers that increase perceived value, and share the draft with finance and product planning before Friday.
The tools that do the workAmazon RedshiftO*NETWikipedia
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Manage and mentor marketing staff
+Prepare a one-page development plan for the marketing team listing individual KPIs, two coaching topics per…
Manage and mentor marketing staff
+Prepare a one-page development plan for the marketing team listing individual KPIs, two coaching topics per person, and a 90-day training calendar, then discuss it with Priya in HR and schedule a review next Monday.
The tools that do the workApple macOSjob descriptionsO*NET
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Convincing2
Develop pricing strategies
+Build a three-tier pricing model for the new knitwear line with wholesale, retail and promotional price…
Develop pricing strategies
+Build a three-tier pricing model for the new knitwear line with wholesale, retail and promotional price points, run margin scenarios at 40 and 55 percent, recommend the launch price, and circulate to sales and finance for sign-off by next Wednesday.
The tools that do the workApple macOSAdobe IllustratorESCOjob descriptionsWikipedia
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Perform market research and marketing research
+Compile a market research brief that compares this season's competitor price tiers, customer demographics…
Perform market research and marketing research
+Compile a market research brief that compares this season's competitor price tiers, customer demographics from our last three campaigns, and five actionable marketing hypotheses tied to our KPIs, then circulate it to Luca in product and Maya in sales by Wednesday.
The tools that do the workAmazon Redshiftjob descriptionsO*NETWikipedia
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The daily work15
Develop marketing strategies to increase brand visibility
+Create a three-month visibility plan that targets streetwear editors, micro-influencers, and campus pop-ups,…
Develop marketing strategies to increase brand visibility
+Create a three-month visibility plan that targets streetwear editors, micro-influencers, and campus pop-ups, assign weekly social and PR priorities, set KPI targets for reach and engagement, and prepare a one-page brief for the CEO by next Wednesday.
The tools that do the workApple macOSjob descriptionsO*NET
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a seasonal sales forecast and margin plan for Fall collection using last three years' sell-through,…
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a seasonal sales forecast and margin plan for Fall collection using last three years' sell-through, current pre-orders, and competitor pricing, flag risky SKUs, and recommend price or buyback actions to hit a 12% gross margin by the merchandising meeting on Tuesday.
The tools that do the workAmazon RedshiftO*NET
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Compile lists describing product or service offerings.
+Compile a clear product offering list for wholesale and DTC channels showing SKU, fabric story, wholesale…
Compile lists describing product or service offerings.
+Compile a clear product offering list for wholesale and DTC channels showing SKU, fabric story, wholesale price, recommended retail, intended margin, and hero image, then export a condensed one-page catalog for the sales team before Friday’s pitch.
The tools that do the workAdobe InDesignO*NET
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Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiation objectives and a two-round concession plan for the distributor meeting: target delivery…
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiation objectives and a two-round concession plan for the distributor meeting: target delivery windows, minimum order quantities, net payment terms, and marketing co-op, then prepare a redline contract memo and walk the operations lead through logistics constraints before Thursday's call.
The tools that do the workAdobe AcrobatO*NET
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Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Summarise the copyright claim, list affected SKUs and royalties paid, propose three settlement options with…
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Summarise the copyright claim, list affected SKUs and royalties paid, propose three settlement options with revenue impact, and request a legal review meeting with counsel and production lead for Monday to agree next steps and public communications.
The tools that do the workAdobe AcrobatO*NET
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Select products or accessories to be displayed at trade or special production shows.
+Select ten showpieces for the trade fair: three runway looks, four retail-friendly capsules, and three…
Select products or accessories to be displayed at trade or special production shows.
+Select ten showpieces for the trade fair: three runway looks, four retail-friendly capsules, and three accessories, note display requirements and order sample sizes, then share a layout and packing priority list with events and showroom teams by end of week.
The tools that do the workAdobe IllustratorO*NET
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Analyze industry context using tools like Porter's five forces
+Map the current industry landscape with a Porter-style five forces write-up focused on luxury and…
Analyze industry context using tools like Porter's five forces
+Map the current industry landscape with a Porter-style five forces write-up focused on luxury and fast-fashion segments, list the strength of each force with evidence, and recommend three strategic responses for our marketing plan this quarter.
The tools that do the workAmazon RedshiftWikipedia
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Assess competitors' resources and competencies
+Inventory competitor capabilities across design, supply chain, digital channels and pricing, grade each on…
Assess competitors' resources and competencies
+Inventory competitor capabilities across design, supply chain, digital channels and pricing, grade each on scale 1–5 with supporting KPIs and recommend two areas we can realistically replicate or defend this year.
The tools that do the workAmazon RedshiftWikipedia
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Analyse the profitability of these plans
+Run a profitability analysis for the three proposed plans, show contribution margin, payback period and…
Analyse the profitability of these plans
+Run a profitability analysis for the three proposed plans, show contribution margin, payback period and sensitivity to a 10% change in volume and price, then rank the plans and advise which to fund.
The tools that do the workAmazon RedshiftESCO
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Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign brief that defines three customer segments, one core message per segment,…
Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign brief that defines three customer segments, one core message per segment, two high-impact channels each, and measurable KPIs to lift awareness over six months.
The tools that do the workApple macOSESCO
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Monitor campaign deadlines and deliverables
+Audit current campaign trackers and update the master deliverables sheet with each asset owner, deadlines, QA…
Monitor campaign deadlines and deliverables
+Audit current campaign trackers and update the master deliverables sheet with each asset owner, deadlines, QA checkpoints and contingency notes, then ping Sophie and procurement for any late vendor confirmations by Wednesday EOD.
The tools that do the workApple macOSjob descriptions
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Collaborate with cross-functional teams
+Set up the cross-functional sprint: invite Merch, Creative, PR and Ecommerce to a 90-minute kickoff, attach…
Collaborate with cross-functional teams
+Set up the cross-functional sprint: invite Merch, Creative, PR and Ecommerce to a 90-minute kickoff, attach the brief, list three interdependent milestones and owners, and request their risk notes and capacity limits before Friday.
The tools that do the workApple macOSjob descriptions
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Use analytics tools to measure campaign success
+Connect last quarter’s campaign data to the analytics dashboard, define KPIs for reach, CAC and conversion,…
Use analytics tools to measure campaign success
+Connect last quarter’s campaign data to the analytics dashboard, define KPIs for reach, CAC and conversion, compare against price-band targets, and produce a one-page results memo for Sasha and the CFO by Wednesday morning.
The tools that do the workAmazon Redshiftjob descriptions
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Develop messaging and positioning strategies
+Draft positioning for the holiday capsule: outline the consumer insight, three headline messages, pricing…
Develop messaging and positioning strategies
+Draft positioning for the holiday capsule: outline the consumer insight, three headline messages, pricing rationale against competitors, and two suggested hero visuals, then circulate to Ben in product and Maria in comms for feedback by Tuesday.
The tools that do the workAdobe InDesignjob descriptions
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Plan and organize promotional events
+Plan the in-store launch event: reserve the flagship space, set a guest list of 150 including top buyers and…
Plan and organize promotional events
+Plan the in-store launch event: reserve the flagship space, set a guest list of 150 including top buyers and press, lock a vendor for catering and AV, and produce a day-of run sheet and promotional checklist for Nicole by next Wednesday.
The tools that do the workApple macOSjob descriptions
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses