What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Sending & sharing3
Oversee SEO and SEM campaign execution
+Audit the current SEM account: list keywords bidding over budget, identify three underperforming landing…
Oversee SEO and SEM campaign execution
+Audit the current SEM account: list keywords bidding over budget, identify three underperforming landing pages, propose bid and budget changes to improve conversions this quarter, and schedule a review with the growth lead on Friday.
The tools that do the workGoogle AnalyticsElasticsearchjob descriptionsO*NETWikipedia
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Collaborate with content, design, and product teams
+Draft a project brief for the content, design, and product teams outlining the upcoming campaign goals,…
Collaborate with content, design, and product teams
+Draft a project brief for the content, design, and product teams outlining the upcoming campaign goals, target audiences, creative deliverables and timelines, list two SEO requirements and the metrics product must expose, and request a kickoff meeting next Tuesday.
The tools that do the workHubSpotjob descriptionsO*NETWikipedia
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Manage social media marketing initiatives
+Publish and coordinate the upcoming two-week social campaign calendar across our channels, assign daily…
Manage social media marketing initiatives
+Publish and coordinate the upcoming two-week social campaign calendar across our channels, assign daily posting owners, map paid boosts to top-performing posts, track engagement and CPA by audience, and brief the creative team on adjustments after three days of live performance.
The tools that do the workFacebookO*NETWikipedia
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Get approval1
Define and monitor SEO KPIs
+Set up a dashboard of SEO KPIs for global campaigns: track organic traffic, keyword rankings, conversion…
Define and monitor SEO KPIs
+Set up a dashboard of SEO KPIs for global campaigns: track organic traffic, keyword rankings, conversion rate, bounce rate and page speed by market, schedule weekly alerts for drops greater than 15%, and report progress to the regional media leads every Monday.
The tools that do the workGoogle AnalyticsGoogle Looker Analyticsjob descriptionsO*NETWikipedia
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The daily work18
Optimize website content for search engines
+Audit the site's top 50 landing pages, fix title and meta descriptions, ensure header structure and internal…
Optimize website content for search engines
+Audit the site's top 50 landing pages, fix title and meta descriptions, ensure header structure and internal links reflect priority keywords, measure before-and-after ranking and organic conversions, and hand the list of content fixes to the web editor with a two-week deadline.
The tools that do the workElasticsearchjob descriptionsO*NET
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Conduct keyword research and competitor analysis
+Do keyword research for our July campaign: compile 120 high-intent keywords across search and social, map…
Conduct keyword research and competitor analysis
+Do keyword research for our July campaign: compile 120 high-intent keywords across search and social, map each to the top three competitors for ad share and landing page messaging, score gaps by CPC and conversion likelihood, deliver a prioritized list by Wednesday.
The tools that do the workElasticsearchGoogle Analyticsjob descriptionsO*NET
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Stay updated on digital advertising trends and tools
+Scan the industry press and ad networks this week, summarise five emerging ad formats or targeting features…
Stay updated on digital advertising trends and tools
+Scan the industry press and ad networks this week, summarise five emerging ad formats or targeting features likely to affect our Q4 buys, note vendor rollout timelines and one recommended pilot for our North America brand team by Friday.
The tools that do the workGoogle Analyticsjob descriptionsWikipedia
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Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Negotiate placement for our local listings program: get three price quotes for premium directory spots and…
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Negotiate placement for our local listings program: get three price quotes for premium directory spots and map availability on local mapping platforms for our ten priority cities, propose placements and a 6‑month budget to procurement by next Tuesday.
The tools that do the workFacebookO*NET
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Implement online customer service processes to ensure positive and consistent user experiences.
+Set up online customer service workflows to improve response consistency: define three canned response paths,…
Implement online customer service processes to ensure positive and consistent user experiences.
+Set up online customer service workflows to improve response consistency: define three canned response paths, assign SLA targets and escalation steps for chat and email, and produce a playbook for the support team lead by Thursday.
The tools that do the workHubSpotO*NET
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Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Draft integration options between our web apps and ERP: list three practical interfaces, explain data flows…
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Draft integration options between our web apps and ERP: list three practical interfaces, explain data flows for orders and inventory, note authentication and sync frequency implications, and recommend the least risky option for IT and Ops by Friday.
The tools that do the workJavaScriptO*NET
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Assist in the development of online transaction or security policies.
+Help write online transaction and security policy language: produce a consumer-facing payments privacy…
Assist in the development of online transaction or security policies.
+Help write online transaction and security policy language: produce a consumer-facing payments privacy clause, an internal checklist for PCI compliance steps, and three recommended monitoring controls for the security team by Monday.
The tools that do the workMarketo Marketing AutomationO*NET
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Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Define product requirements for our upcoming ad measurement tool using the market segmentation report and…
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Define product requirements for our upcoming ad measurement tool using the market segmentation report and user interviews, workshop with Sara in UX and Dev lead Miguel this week, and produce a prioritized one-page feature list and acceptance criteria by Friday.
The tools that do the workGoogle AnalyticsO*NET
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Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Prepare negotiation talking points and a risk comparison for the CTV inventory deal with BrightReach, pull…
Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Prepare negotiation talking points and a risk comparison for the CTV inventory deal with BrightReach, pull recent performance and fraud metrics, propose three concession options and an approved BATNA to discuss with procurement on Wednesday.
The tools that do the workElasticsearchO*NET
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Resolve product availability problems in collaboration with customer service staff.
+Investigate recurring product stockouts flagged in customer tickets, map affected SKUs to campaign flighting,…
Resolve product availability problems in collaboration with customer service staff.
+Investigate recurring product stockouts flagged in customer tickets, map affected SKUs to campaign flighting, coordinate a call with Ops and Customer Service, and propose two mitigations and messaging for customers by end of day Thursday.
The tools that do the workMicrosoft AccessO*NET
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Perform on-page SEO and website health audits
+Run an on‑page SEO and site health audit for the campaign landing pages, list all technical errors, priority…
Perform on-page SEO and website health audits
+Run an on‑page SEO and site health audit for the campaign landing pages, list all technical errors, priority fixes and estimated impact on organic traffic, and hand the report to Web Ops with a sprint request for next week.
The tools that do the workGoogle Looker AnalyticsCascading style sheets CSSjob descriptions
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Define role requirements and qualifications
+Draft role requirements for a senior media planner: core responsibilities, must‑have qualifications, KPI…
Define role requirements and qualifications
+Draft role requirements for a senior media planner: core responsibilities, must‑have qualifications, KPI ownership, travel and budget authority, and a two‑week interview scorecard to share with HR by Monday.
The tools that do the workHubSpotjob descriptions
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Work with advertising agencies to create ad copy
+Create three headline and body copy options for the spring display campaign based on the creative brief,…
Work with advertising agencies to create ad copy
+Create three headline and body copy options for the spring display campaign based on the creative brief, include audience variants and CTA tests, then send them to BrightLine creative for refinement and legal for compliance by Thursday.
The tools that do the workAdobe PhotoshopWikipedia
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Manage email marketing campaigns
+Schedule and launch the Q3 newsletter series to 45,000 subscribers segmented by region and purchase recency,…
Manage email marketing campaigns
+Schedule and launch the Q3 newsletter series to 45,000 subscribers segmented by region and purchase recency, attach the latest creative and UTM-tagged links, set cadence Tuesdays and Thursdays, and send me a deployment report within 24 hours.
The tools that do the workMarketo Marketing AutomationHubSpotWikipedia
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Implement mobile advertising strategies
+Deploy the eight-week mobile display flight targeting US and UK frequent app users, apply frequency caps and…
Implement mobile advertising strategies
+Deploy the eight-week mobile display flight targeting US and UK frequent app users, apply frequency caps and geo exclusions, include two creative sizes and third-party tracking pixels, then deliver weekly performance summaries every Monday morning.
The tools that do the workFacebookWikipedia
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Automate advertising processes using software systems
+Build automated workflows that pull conversion events from campaigns, pause underperforming creatives, rotate…
Automate advertising processes using software systems
+Build automated workflows that pull conversion events from campaigns, pause underperforming creatives, rotate winners after three days, and log changes in the campaign tracker so the team gets alerts and a weekly efficiency dashboard.
The tools that do the workJavaScriptElasticsearchWikipedia
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Advise and develop strategies for brand entry
+Draft a go-to-market plan for entering Germany: outline target segments, media mix with budget allocation,…
Advise and develop strategies for brand entry
+Draft a go-to-market plan for entering Germany: outline target segments, media mix with budget allocation, three launch scenarios with KPIs, and a six-month testing calendar to present to the regional marketing director on Friday.
The tools that do the workGoogle AnalyticsESCO
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Perform previous studies of perception of customers
+Run a perception study by surveying 1,200 recent buyers and 800 lapsed customers on brand attributes, compile…
Perform previous studies of perception of customers
+Run a perception study by surveying 1,200 recent buyers and 800 lapsed customers on brand attributes, compile sentiment by demographic, compare against last year, and deliver an executive summary and raw dataset to the insights folder in three business days.
The tools that do the workGoogle Looker AnalyticsESCO
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Convincing1
Create content strategies for digital media.
+Draft a three-month digital content strategy aligned to the global product launch: define weekly themes,…
Create content strategies for digital media.
+Draft a three-month digital content strategy aligned to the global product launch: define weekly themes, channel mix, target audiences, KPIs per piece, and a content calendar; review with the regional marketing director and allocate production resources by Friday.
The tools that do the workMarketo Marketing AutomationO*NETWikipedia
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses