What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Sending & sharing1
Monitor market conditions
+Monitor competitor activity, search demand shifts and supply signals, flag any conversion or CPC changes tied…
Monitor market conditions
+Monitor competitor activity, search demand shifts and supply signals, flag any conversion or CPC changes tied to macro events, and deliver a one‑page brief each Monday with recommended bid and content tweaks for the paid and organic teams.
The tools that do the workApache Hivejob descriptionsO*NET
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Keeping the record1
Create presentations for management
+Build a concise slide deck for Tuesday's exec meeting that summarises current search traffic trends, three…
Create presentations for management
+Build a concise slide deck for Tuesday's exec meeting that summarises current search traffic trends, three user needs we uncovered, traffic drivers by channel, and three recommended tests with expected impact and resource ask.
The tools that do the workCanvajob descriptionsO*NET
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Analysing3
Assess consumer demand
+Compile demand signals for product X in the last 12 months: pull trending search queries, sales velocity, and…
Assess consumer demand
+Compile demand signals for product X in the last 12 months: pull trending search queries, sales velocity, and customer support tickets, segment by region and demographics, then highlight three unmet needs and circulate to the product team on Monday.
The tools that do the workAsanaAmazon RedshiftESCOjob descriptionsO*NET
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Develop marketing insights
+Synthesize marketing insights from Q2: combine web behavior, conversion funnels and survey feedback to…
Develop marketing insights
+Synthesize marketing insights from Q2: combine web behavior, conversion funnels and survey feedback to extract three strategic recommendations, prioritise by impact and effort, and present a one-page slide to the CMO on Thursday.
The tools that do the workApache HiveCanvaESCOjob descriptions
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Research target markets
+Map and size the target market for SME customers in Spain: use sales records, competitor presence and…
Research target markets
+Map and size the target market for SME customers in Spain: use sales records, competitor presence and demographic filters to estimate addressable users, identify top three city clusters, then hand the market brief to Luis by Wednesday.
The tools that do the workAmazon RedshiftESCOjob descriptions
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Convincing1
Make recommendations for product positioning
+Prepare product positioning recommendations for the spring launch: compare features and pricing against top…
Make recommendations for product positioning
+Prepare product positioning recommendations for the spring launch: compare features and pricing against top three competitors, state a recommended value message and three proof points, and send the memo to Cristina and Product by end of week.
The tools that do the workAdobe InDesignESCOjob descriptions
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The daily work14
Analyse internal factors of companies
+Assess and report the company's internal SEO strengths and weaknesses across site architecture, content…
Analyse internal factors of companies
+Assess and report the company's internal SEO strengths and weaknesses across site architecture, content quality, page speed, metadata consistency and backlink profile, prioritise fixes by expected traffic gain and hand the roadmap to Alex in dev by Wednesday.
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Analyse consumer buying trends
+Analyse recent purchase data and onsite search logs to identify shifting product preferences, segment by…
Analyse consumer buying trends
+Analyse recent purchase data and onsite search logs to identify shifting product preferences, segment by cohort and device, estimate which trends will lift organic conversions, and deliver topline recommendations for the content calendar to Maria by Friday.
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Track trends in consumer behavior
+Monitor weekly search queries, ad clicks and cart abandonment across mobile and desktop, flag three emerging…
Track trends in consumer behavior
+Monitor weekly search queries, ad clicks and cart abandonment across mobile and desktop, flag three emerging consumer behavior shifts with supporting metrics and recommend two content changes by next Wednesday for the growth team.
The tools that do the workAmazon Redshiftjob descriptions
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Study competitor activities
+Compile this quarter's top ten competitor organic landing pages, list their highest-traffic keywords, recent…
Study competitor activities
+Compile this quarter's top ten competitor organic landing pages, list their highest-traffic keywords, recent content changes and promotion tactics, and deliver a one-page implications memo for the head of marketing by Friday.
The tools that do the workAmazon Redshiftjob descriptions
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Develop new research techniques
+Design two pilot research methods to test customer intent—one qualitative diary panel and one behavior-driven…
Develop new research techniques
+Design two pilot research methods to test customer intent—one qualitative diary panel and one behavior-driven funnel analysis—define required data sources, success metrics and a six-week timeline for the analytics team.
The tools that do the workAsanajob descriptions
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Use statistical techniques for data analysis
+Run statistical tests on last six months of organic traffic, segment by new versus returning users, report…
Use statistical techniques for data analysis
+Run statistical tests on last six months of organic traffic, segment by new versus returning users, report significance of conversion lifts and provide a prioritized list of three landing pages to A/B test next month.
The tools that do the workAmazon Redshiftjob descriptions
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Study it to draw conclusions
+Review session recordings, heatmaps and search logs for the product category, synthesize patterns into three…
Study it to draw conclusions
+Review session recordings, heatmaps and search logs for the product category, synthesize patterns into three customer journey archetypes and write concise conclusions with evidence for the product team by Tuesday.
The tools that do the workApache HiveESCO
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Define the way they can be reached
+Define the target reach strategy for our priority segment: list preferred channels, ideal contact times,…
Define the way they can be reached
+Define the target reach strategy for our priority segment: list preferred channels, ideal contact times, three message angles and the metrics to validate reachability for the growth lead by next Monday.
The tools that do the workAsanaESCO
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Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Prepare the monthly SEO findings report for the marketing director, include clear charts of organic traffic,…
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Prepare the monthly SEO findings report for the marketing director, include clear charts of organic traffic, keyword rankings, conversion rates and a two-page narrative that translates technical metrics into business recommendations, due next Tuesday.
The tools that do the workAmazon RedshiftO*NET
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Measure and assess customer and employee satisfaction.
+Run the latest customer and employee satisfaction analysis, produce a one-page dashboard showing NPS, CSAT…
Measure and assess customer and employee satisfaction.
+Run the latest customer and employee satisfaction analysis, produce a one-page dashboard showing NPS, CSAT trends and segment breakdowns, and write a short executive summary explaining root causes and three priority actions due by Friday.
The tools that do the workApache HiveO*NET
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Direct trained survey interviewers.
+Brief the team of trained survey interviewers for the product launch study: confirm sampling quotas, review…
Direct trained survey interviewers.
+Brief the team of trained survey interviewers for the product launch study: confirm sampling quotas, review question scripts, set call windows and quality checks, and send a follow-up checklist to every interviewer before they start tomorrow morning.
The tools that do the workAsanaO*NET
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Develop and implement procedures for identifying advertising needs.
+Create and document procedures to identify advertising needs for Q4: define target segments, list top three…
Develop and implement procedures for identifying advertising needs.
+Create and document procedures to identify advertising needs for Q4: define target segments, list top three data sources for gaps, specify trigger thresholds for new campaigns and deliver the procedures to the advertising lead by Wednesday.
The tools that do the workCanvaO*NET
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Design surveys and research methods
+Design the customer survey and research plan for the churn study: finalise objectives, craft the…
Design surveys and research methods
+Design the customer survey and research plan for the churn study: finalise objectives, craft the questionnaire, choose sampling frame and mode, set timing and data quality rules, then hand the plan to research ops for piloting next Monday.
The tools that do the workAdobe InDesignjob descriptions
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Present findings to stakeholders
+Prepare the stakeholder presentation of SEO results for Friday: build concise slides with top three insights,…
Present findings to stakeholders
+Prepare the stakeholder presentation of SEO results for Friday: build concise slides with top three insights, visualised supporting data, estimated business impact and recommended next steps, and rehearse answers to expected procurement and product questions.
The tools that do the workAdobe Illustratorjob descriptions
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Says who?
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The logs, files & records this job keeps
Shared with other careers — the same record means something different in each.
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Same family of work — each with its own tasks and prompts.
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses