Social Media Editor

Social Media Editor follows procedures and supports clients through 25 concrete tasks that illustrate the day-to-day. The tasks show who needs help, immediate priorities, and how to check your work. Each one shows where we found it, and comes with an AI prompt you can copy and use straight away.

25evidenced tasks
25ready prompts
7tools of the trade
27-3041.00O*NET-SOC code
91,690hold this job (US, BLS 2025)
$77,920median pay/yr (US)
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What it pays

Government survey numbers — not estimates, not ads.

Half of all Editors in the U.S. earn more than $77,920 a year — the middle 80% land between $41,250 and $153,700. About 91,690 people in the U.S. do this work. Figures are for the U.S. occupation group “Editors”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$77,920typical pay / year
91,690people in this work
$153,700+top 10% earn
₹4.6 lakha year in India (family avg)
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The work, task by task

These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.

Analysing4

Evaluate submissions for publication

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Assess the five submitted short clips and captions from Maya, Jonah and Priya for publication tonight; mark…
Assess the five submitted short clips and captions from Maya, Jonah and Priya for publication tonight; mark each publishable or needs-rework, note exact timing or format changes required, and flag any legal or source concerns before 5pm.
The tools that do the workFacebookjob descriptionsO*NETWikipedia

Proofread and edit stories or pieces

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Proofread the six social captions and long-read intros from Sam and Tess for tone, grammar and platform…
Proofread the six social captions and long-read intros from Sam and Tess for tone, grammar and platform length limits; apply edits directly to the copy file, highlight any suggested headline swaps and return to writers by 3pm.
The tools that do the workGoogle Docsjob descriptionsO*NET

Work with writers to develop ideas

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Run a one-hour idea session with reporters Noor and Lucas to turn three briefs into social concepts; sketch…
Run a one-hour idea session with reporters Noor and Lucas to turn three briefs into social concepts; sketch post formats, suggested visuals and distribution timing, then produce a prioritized two-week content plan by Friday.
The tools that do the workGoogle Docsjob descriptionsO*NET

Check facts and verify citations

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Verify every statistic and named source in the five social features due tomorrow: check original reports,…
Verify every statistic and named source in the five social features due tomorrow: check original reports, confirm quotes with the reporter, note any citation changes and produce corrected copy with source links by 10am.
The tools that do the workGoogle AnalyticsGoogle Docsjob descriptionsO*NET
Keeping the record1

Oversee layout, design, and multimedia elements

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Lay out the story tiles, motion headers and stills for the weekend campaign so images, captions and 10–15…
Lay out the story tiles, motion headers and stills for the weekend campaign so images, captions and 10–15 second motion pieces read as a single visual narrative; prepare final art and a list of missing assets for design by Wednesday morning.
The tools that do the workAdobe InDesignAdobe After Effectsjob descriptionsO*NET
Sending & sharing1

Recruit and manage writers and reporters

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Headhunt two freelance reporters with climate experience, shortlist three candidates, draft offer terms and…
Headhunt two freelance reporters with climate experience, shortlist three candidates, draft offer terms and interview questions, then onboard the chosen candidate and assign their first two briefs within seven days.
The tools that do the workGoogle Docsjob descriptionsO*NET
The daily work19

Write text, such as stories, articles, editorials, or newsletters.

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Write a tight, 400–600 word newsletter lead that frames this week’s feature on the city arts festival, names…
Write a tight, 400–600 word newsletter lead that frames this week’s feature on the city arts festival, names three must-see events, includes one sharp pull-quote from the director interview, and gives a clear call to action to buy weekend passes by Thursday.
The tools that do the workGoogle DocsO*NET

Select local, state, national, and international news items received from wire services, based on assessment of items' significance and interest value.

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Scan today’s wire copy and pick five items for our feed that matter to local readers — one municipal meeting,…
Scan today’s wire copy and pick five items for our feed that matter to local readers — one municipal meeting, one state development, two national stories with local impact, and one international item with a human-interest angle; justify each choice in one sentence.
The tools that do the workGoogle DocsO*NET

Arrange for copyright permissions.

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Contact the rights holder for the festival poster, request permission to use a high-res image across…
Contact the rights holder for the festival poster, request permission to use a high-res image across Instagram and the newsletter, specify credit line and duration through October 31, and attach the proposed image usage with the licensing fee offer.
The tools that do the workGoogle DocsO*NET

Read material to determine index items and arrange them alphabetically or topically, indicating page or chapter location.

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Read the draft stories and assemble an index of topics and people, alphabetise entries, and list the page or…
Read the draft stories and assemble an index of topics and people, alphabetise entries, and list the page or section where each appears so freelancers can cross-check by end of day Tuesday.
The tools that do the workGoogle DocsO*NET

Approve final versions of content

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Review the final copy, hero image, and captions for the weekend newsletter, sign off that headlines match…
Review the final copy, hero image, and captions for the weekend newsletter, sign off that headlines match brand voice and fact-checks are complete, and approve distribution for Saturday 07:00 publication.
The tools that do the workGoogle Docsjob descriptions

Collaborate with writers, photographers, designers

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Set up a 30-minute edit session with the feature writer, the photographer Sam Lee, and the designer Nora…
Set up a 30-minute edit session with the feature writer, the photographer Sam Lee, and the designer Nora Patel to resolve caption edits, photo crops, and headline options, and circulate the agreed changes after the call.
The tools that do the workGoogle Docsjob descriptions

Work closely with sound editors

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Schedule a two-hour in-person edit session with Maya and Jonas next Wednesday to watch the first three rough…
Schedule a two-hour in-person edit session with Maya and Jonas next Wednesday to watch the first three rough cuts, mark exact cut points, and agree on sound cues and pacing so the motion graphics sync to the final mix by Friday.
The tools that do the workAdobe After EffectsGoogle DocsESCO

Comply with media law and ethical guidelines

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Review the short-form script and the interview clip for legal risks, flag any potentially defamatory lines,…
Review the short-form script and the interview clip for legal risks, flag any potentially defamatory lines, check consent and copyright for every image and quote, then prepare a compliance brief for legal and the editor by Wednesday noon.
The tools that do the workGoogle Docsjob descriptions

Meet deadlines and budget requirements

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Compile the week’s content calendar, cost each post against the available paid media budget, prioritise three…
Compile the week’s content calendar, cost each post against the available paid media budget, prioritise three posts that must run, and deliver a tightened schedule and spend sheet to the head of social by Friday 5pm.
The tools that do the workGoogle AnalyticsGoogle Docsjob descriptions

Allocate space for text, photos, and illustrations

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Layout the hero post: reserve space for a 20-word headline, a 40-word caption, a 1200x675 image and a small…
Layout the hero post: reserve space for a 20-word headline, a 40-word caption, a 1200x675 image and a small illustration credit block so both the mobile crop and the desktop grid read cleanly; export the layout for approval.
The tools that do the workAdobe InDesignjob descriptions

Fact-check and ensure content ethics

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Verify every factual claim in the draft post against primary sources, confirm interview timestamps, check…
Verify every factual claim in the draft post against primary sources, confirm interview timestamps, check image metadata for origin, and record corrections and sources in a fact-check log for the editor to sign off before publishing.
The tools that do the workGoogle Docsjob descriptions

Prepare written, visual, audible, or cinematic material

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Assemble the written caption, select the final still and edit a ten-second audio clip, confirm all elements…
Assemble the written caption, select the final still and edit a ten-second audio clip, confirm all elements meet style and accessibility guidelines, then export a publish-ready package and send to the editor for final approval.
The tools that do the workAdobe PhotoshopGoogle DocsWikipedia

Correct errors in the work

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Run the draft post through the style guide, correct typos and timing mismatches in the caption and audio cue,…
Run the draft post through the style guide, correct typos and timing mismatches in the caption and audio cue, replace any incorrect asset with the verified version, and log all fixes in the change history before handing back to the producer.
The tools that do the workGoogle DocsAdobe After EffectsWikipedia

Condense the original material

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Condense the original script and footage into a 30–45 second social cut that keeps the hero message, trims…
Condense the original script and footage into a 30–45 second social cut that keeps the hero message, trims secondary lines, and preserves two punchy visual moments for Instagram feed by Wednesday at 10:00 so we can review with marketing.
The tools that do the workAdobe After EffectsWikipedia

Refine and deliver the final product

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Polish the chosen 30–45 second cut with final colour tweak, sound mix, captions, and export a platform-ready…
Polish the chosen 30–45 second cut with final colour tweak, sound mix, captions, and export a platform-ready MP4 plus a 1:1 square version, then upload both to the team folder and notify Priya in social by 4pm Friday for scheduled posting.
The tools that do the workAdobe Creative CloudAdobe After EffectsWikipedia

Decide when to ignore certain errors

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Review the edit notes and flag which visible framing or micro-typo errors can be ignored because they won't…
Review the edit notes and flag which visible framing or micro-typo errors can be ignored because they won't read at mobile size or affect message, document those three decisions in the edit log, and get sign-off from Sam in content before export.
The tools that do the workGoogle DocsWikipedia

Undo past corrections when necessary

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Revert the last two corrective trims on the timeline that removed the establishing shot and the original VO…
Revert the last two corrective trims on the timeline that removed the establishing shot and the original VO line, rebuild that sequence so pacing returns to the director's intent, then send the restored cut to Alex for director approval by Tuesday noon.
The tools that do the workAdobe After EffectsWikipedia

Reorganize scenes that have been shot

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Reorganise the shot order to place the product reveal earlier, move the testimonial clip after the demo, and…
Reorganise the shot order to place the product reveal earlier, move the testimonial clip after the demo, and tighten scene bridges so runtime stays under 60 seconds; export a viewing link and ask Naomi in production for a continuity check.
The tools that do the workAdobe After EffectsESCO

Decide which special effects are needed

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Watch the rough cut and list which five effects are necessary to sell the product benefits, note estimated…
Watch the rough cut and list which five effects are necessary to sell the product benefits, note estimated time and complexity for each, and prioritise the top two for this week’s sprint so the VFX artist can start on Monday morning.
The tools that do the workGoogle DocsESCO

Says who?

These are the pages we read to build this. Open any of them and check us.

The logs, files & records this job keeps

Shared with other careers — the same record means something different in each.

Related careers

Same family of work — each with its own tasks and prompts.

The LLOS Work Atlas is the world's largest evidenced task library — a map of human work, with a ready prompt behind every task. 1,774 careers · every task named by the sources that witnessed it — O*NET, ESCO, real job descriptions, Wikipedia — and the deepest tasks by several at once. And it is honest about limits: where AI cannot help, the map says so.

The rest of the map

Same library, five ways in.

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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses