What it pays
Government survey numbers — not estimates, not ads.
The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Plan visual communication projects
+Draft the creative brief and visual strategy for the spring packaging campaign, map audience and messaging…
Plan visual communication projects
+Adjust and refine visual designs
+Polish the headline kerning, adjust optical spacing in the hero type, test three weight and tracking…
Adjust and refine visual designs
+Design layouts and select typography
+Lay out the four-page brochure, choose primary and secondary type systems, set hierarchy rules for headings…
Design layouts and select typography
+Use software to create visual elements
+Create the hero icon set and background textures for the landing page, optimise SVGs for web use, supply…
Use software to create visual elements
+Use templates to develop designs
+Populate the campaign template with approved copy and imagery, adapt layout variants for social and email…
Use templates to develop designs
+Prepare digital files for printing.
+Prepare print-ready digital files from the final typography sketches: convert hand drawings to editable…
Prepare digital files for printing.
+Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
+Produce still and animated graphics for tonight's on-air and taped news blocks: convert the producer's…
Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.
+Prepare rough drafts based on briefs
+Prepare three rough typographic draft layouts from Marcus's brief for Monday's morning segment: two vertical…
Prepare rough drafts based on briefs
+Test graphics across various media
+Test the show's graphics across studio monitors, mobile preview and taped HD playback: check legibility at…
Test graphics across various media
+Keep up to date with design trends
+Survey the latest broadcast title treatments and type trends this week, collect five strong examples with…
Keep up to date with design trends
+Maintain technical knowledge through workshops
+Book and attend a three-hour workshop on motion typography next Wednesday, bring current show assets to…
Maintain technical knowledge through workshops
+Ensure visual consistency across materials
+Ensure visual consistency across promos, graphics and print: create a one-page style sheet with type…
Ensure visual consistency across materials
+Convert scribbles into virtual sketches
+Turn my pencil sketches into editable digital letterforms, preserve stroke quirks, create three refined…
Convert scribbles into virtual sketches
+Perform market research
+Survey current display type trends for boutique packaging: gather ten competitive examples, note weight,…
Perform market research
+Create visual concepts using digital tools or by hand
+Develop three distinct visual concepts from my sketchbook for the new boutique identity: produce one…
Create visual concepts using digital tools or by hand
+Write or edit copy for clients.
+Edit the brochure copy from Sarah at BrightCo to match the new voice: tighten headlines, simplify body text…
Write or edit copy for clients.
+Liaise with printers or production teams
+Confirm print specs with Polar Press for the 24-page catalogue: verify stock weight, Pantone matches, bleed…
Liaise with printers or production teams
+Key information into computer equipment to create layouts for client or supervisor.
+Typeset the client’s approved content into the 8.5x11 layout, ensure hyphenation and optical margins are…
Key information into computer equipment to create layouts for client or supervisor.
+Research the target audience of projects.
+Research the target audience for the seasonal mailing: compile age, income, interests, and three competing…
Research the target audience of projects.
+Maintain archive of images, photos, or previous work products.
+Organise the archive of past projects: tag and rename 200 image files with project name, year, and usage…
Maintain archive of images, photos, or previous work products.
+Says who?
These are the pages we read to build this. Open any of them and check us.
Activities this job lives in
The human activities behind the tasks — each with its honest AI ceiling.
The logs, files & records this job keeps
Shared with other careers — the same record means something different in each.
Related careers
Same family of work — each with its own tasks and prompts.
The rest of the map
Same library, five ways in.
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses