Typographer

Typographer performs 20 real tasks listed so you can see both routine work and occasional exceptions. The tasks outline objectives, typical timing and necessary tools like Adobe InDesign. Each one shows where we found it, and comes with an AI prompt you can copy and use straight away.

20evidenced tasks
20ready prompts
7tools of the trade
27-1024.00O*NET-SOC code
197,830hold this job (US, BLS 2025)
$62,960median pay/yr (US)
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What it pays

Government survey numbers — not estimates, not ads.

Half of all Graphic Designers in the U.S. earn more than $62,960 a year — the middle 80% land between $39,520 and $104,910. About 197,830 people in the U.S. do this work. Figures are for the U.S. occupation group “Graphic Designers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$62,960typical pay / year
197,830people in this work
$104,910+top 10% earn
₹4.6 lakha year in India (family avg)
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The work, task by task

These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.

Keeping the record6

Plan visual communication projects

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Draft the creative brief and visual strategy for the spring packaging campaign, map audience and messaging…
Draft the creative brief and visual strategy for the spring packaging campaign, map audience and messaging priorities, sketch three concept directions, and prepare a two-page presentation for the brand lead meeting on Tuesday.
The tools that do the workAdobe InDesignESCOjob descriptionsWikipedia

Adjust and refine visual designs

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Polish the headline kerning, adjust optical spacing in the hero type, test three weight and tracking…
Polish the headline kerning, adjust optical spacing in the hero type, test three weight and tracking combinations on the product splash, and export a client-ready proof for Marisol by Wednesday morning.
The tools that do the workAdobe Illustratorjob descriptionsO*NETWikipedia

Design layouts and select typography

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Lay out the four-page brochure, choose primary and secondary type systems, set hierarchy rules for headings…
Lay out the four-page brochure, choose primary and secondary type systems, set hierarchy rules for headings and captions, and produce a print-ready PDF to hand to production on Friday.
The tools that do the workAdobe InDesignjob descriptionsO*NETWikipedia

Use software to create visual elements

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Create the hero icon set and background textures for the landing page, optimise SVGs for web use, supply…
Create the hero icon set and background textures for the landing page, optimise SVGs for web use, supply colour tokens and usage notes to the front-end engineer by Wednesday afternoon.
The tools that do the workAdobe Illustratorjob descriptionsO*NETWikipedia

Use templates to develop designs

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Populate the campaign template with approved copy and imagery, adapt layout variants for social and email…
Populate the campaign template with approved copy and imagery, adapt layout variants for social and email sizes, run a quick QA for bleed and alignment, and hand final files to the marketing team before end of day Friday.
The tools that do the workAdobe InDesignjob descriptionsWikipedia

Prepare digital files for printing.

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Prepare print-ready digital files from the final typography sketches: convert hand drawings to editable…
Prepare print-ready digital files from the final typography sketches: convert hand drawings to editable vector masters, embed fonts legally cleared by legal, set CMYK color profiles, flatten transparencies, and export press-ready PDFs with trim and bleed for the Heidelberg press by Wednesday.
The tools that do the workAdobe InDesignAdobe IllustratorO*NETWikipedia
The daily work14

Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.

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Produce still and animated graphics for tonight's on-air and taped news blocks: convert the producer's…
Produce still and animated graphics for tonight's on-air and taped news blocks: convert the producer's sketches into broadcast-ready title cards, lower thirds and a 15-second animated opener timed to two commercial breaks, deliver files by 17:00.
The tools that do the workAdobe After EffectsAdobe PhotoshopO*NET

Prepare rough drafts based on briefs

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Prepare three rough typographic draft layouts from Marcus's brief for Monday's morning segment: two vertical…
Prepare three rough typographic draft layouts from Marcus's brief for Monday's morning segment: two vertical nameplates and one horizontal chyron, each showing hierarchy, color notes and two typeface options, send for editorial review by Friday noon.
The tools that do the workAdobe Illustratorjob descriptions

Test graphics across various media

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Test the show's graphics across studio monitors, mobile preview and taped HD playback: check legibility at…
Test the show's graphics across studio monitors, mobile preview and taped HD playback: check legibility at 4:3 and 16:9 safe areas, color shift under broadcast gamut, and motion smoothness at 30fps, report any fixes before tomorrow's rehearsal.
The tools that do the workAdobe After EffectsAdobe Photoshopjob descriptions

Keep up to date with design trends

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Survey the latest broadcast title treatments and type trends this week, collect five strong examples with…
Survey the latest broadcast title treatments and type trends this week, collect five strong examples with notes on weight, tracking and on-air readability, and propose two ideas we can prototype for next month's package.
The tools that do the workAdobe Creative Cloudjob descriptions

Maintain technical knowledge through workshops

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Book and attend a three-hour workshop on motion typography next Wednesday, bring current show assets to…
Book and attend a three-hour workshop on motion typography next Wednesday, bring current show assets to practice kinetic titles, and summarise three practical techniques we can adopt in the newsroom by end of week.
The tools that do the workApple macOSjob descriptions

Ensure visual consistency across materials

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Ensure visual consistency across promos, graphics and print: create a one-page style sheet with type…
Ensure visual consistency across promos, graphics and print: create a one-page style sheet with type hierarchies, color swatches in broadcast-safe values, and layout rules, then apply it to the promo pack due Monday.
The tools that do the workAdobe InDesignAdobe IllustratorWikipedia

Convert scribbles into virtual sketches

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Turn my pencil sketches into editable digital letterforms, preserve stroke quirks, create three refined…
Turn my pencil sketches into editable digital letterforms, preserve stroke quirks, create three refined vector options at 72 and 300 DPI, label each by style and send the working files and a one‑paragraph rationale to Maria by Thursday.
The tools that do the workAdobe IllustratorESCOsee the evidence ↗

Perform market research

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Survey current display type trends for boutique packaging: gather ten competitive examples, note weight,…
Survey current display type trends for boutique packaging: gather ten competitive examples, note weight, contrast, x‑height and licensing notes, produce a one‑page summary with screenshots and recommended price points for our next font release by next Wednesday.
The tools that do the workAdobe InDesignESCOsee the evidence ↗

Create visual concepts using digital tools or by hand

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Develop three distinct visual concepts from my sketchbook for the new boutique identity: produce one…
Develop three distinct visual concepts from my sketchbook for the new boutique identity: produce one high-contrast display option, one warm humanist option, and one experimental type-driven option, each as layered editable artwork and a flattened proof ready for review by Friday.
The tools that do the workAdobe IllustratorAdobe Photoshopjob descriptionsO*NET

Write or edit copy for clients.

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Edit the brochure copy from Sarah at BrightCo to match the new voice: tighten headlines, simplify body text…
Edit the brochure copy from Sarah at BrightCo to match the new voice: tighten headlines, simplify body text to 90–110 words per panel, preserve key legal line verbatim, then send the revised copy back for approval with change highlights by Wednesday.
The tools that do the workAdobe InDesignjob descriptionsO*NET

Liaise with printers or production teams

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Confirm print specs with Polar Press for the 24-page catalogue: verify stock weight, Pantone matches, bleed…
Confirm print specs with Polar Press for the 24-page catalogue: verify stock weight, Pantone matches, bleed and crop marks, and an expected ship date; update the production sheet and reply to Claire in procurement with any changes today.
The tools that do the workAdobe Acrobatjob descriptionsWikipedia

Key information into computer equipment to create layouts for client or supervisor.

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Typeset the client’s approved content into the 8.5x11 layout, ensure hyphenation and optical margins are…
Typeset the client’s approved content into the 8.5x11 layout, ensure hyphenation and optical margins are correct, replace placeholder images with final files, generate a single print-ready PDF and hand the file to Marco for proofing before end of day.
The tools that do the workAdobe InDesignAdobe AcrobatO*NET

Research the target audience of projects.

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Research the target audience for the seasonal mailing: compile age, income, interests, and three competing…
Research the target audience for the seasonal mailing: compile age, income, interests, and three competing brands’ tone of voice, then produce a one-page audience brief with implications for type choices and submit it to Hana by Thursday morning.
The tools that do the workApple macOSO*NET

Maintain archive of images, photos, or previous work products.

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Organise the archive of past projects: tag and rename 200 image files with project name, year, and usage…
Organise the archive of past projects: tag and rename 200 image files with project name, year, and usage rights, move final approved artwork into the Live folder, and produce a CSV index so account managers can find assets quickly.
The tools that do the workAdobe Creative CloudO*NET

Says who?

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Activities this job lives in

The human activities behind the tasks — each with its honest AI ceiling.

The logs, files & records this job keeps

Shared with other careers — the same record means something different in each.

Related careers

Same family of work — each with its own tasks and prompts.

The LLOS Work Atlas is the world's largest evidenced task library — a map of human work, with a ready prompt behind every task. 1,774 careers · every task named by the sources that witnessed it — O*NET, ESCO, real job descriptions, Wikipedia — and the deepest tasks by several at once. And it is honest about limits: where AI cannot help, the map says so.

The rest of the map

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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses