Analyze post insights

I need a clear read on which posts are actually working. Open the post insights for the last six posts: record reach, impressions, saves, shares, profile visits, and website clicks per post. Mark the top two posts by conversions (website clicks or sales) and write one sentence per post about why you think it performed that way, citing caption, time posted, and media type.

Before I report to the growth team, make the insights easy to act on. Pull the last six post insights and produce a one-page table that puts the two conversion-driving posts at the top, shows reach, impressions, saves, shares, profile visits, and website clicks, highlights any spike tied to a hashtag or tag, and lists three quick tactical changes for next posts to replicate the wins.

I checked post insights for the last six uploads: reach is steady across four posts but only one generated website clicks. I’m not sure whether the issue is caption CTA, visual treatment, or timing. What’s the most likely cause and the best next A/B to run to prove it, so I can tell Miguel exactly what to test next week?

Across our last three months of post insights we obsess over likes and reach, then miss the fact that saves and website clicks predict revenue. I want to change that habit so the content team prioritizes conversion. Which reporting habit do I need to break, and what new weekly metric should I make mandatory in the insights review to shift behavior?