Perform market research on cultural demand

I collected visitor counts and survey comments from the spring exhibit and need a short report for the director. Compile the data into a one-page summary showing attendance trends, top three requested programming topics, and recommended next-step experiments to test demand. Email the summary to Carol in programming and to Tom in finance, asking them to discuss it in the Friday strategy meeting.

Before I send this market-research memo to programming, make the findings easy to act on: put the headline demand signal at the top, show attendance change as a single percent and a one-line interpretation, list the three program ideas with estimated cost and required space, and highlight anything that would make the finance team hesitate.

Survey results show 'more workshops' as the top demand but don't say what kind — hands-on pottery, lectures, or family crafts. I can run a quick follow-up poll, pilot two small formats, or assume pottery and design a program. I don't have time for a long A/B test before the summer calendar deadline. What's the most pragmatic next move to diagnose actual demand and present a defensible recommendation to the director?

Over three exhibits we keep launching full programs based on ambiguous survey language, wasting staff time and budget. What habit should I change to convert open-ended feedback into testable hypotheses and rapid pilots so we only scale what shows clear demand? Recommend a one-paragraph protocol and a timing cadence.