Multi-Spec Export Crunch

Multi-Spec Export Crunch in Adobe Photoshop — with a ready prompt for the moment it comes up. 1 real situation leads here.

1prompt height
1situation
1role does it
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The moments that lead here

If one of these is your afternoon, you are in the right place.

Campaign assets must hit three platform specs by end of day and I'm the one flattening the exports for the first time.

1 ready prompt

Written for the moment this actually comes up.

Decide — diagnose the stuck moment

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I have a folder of final ads that need resizing and cropping for Instagram, Facebook and our…
I have a folder of final ads that need resizing and cropping for Instagram, Facebook and our website by 5pm; the CD expects the proof PDF at 6pm. I don't want to botch aspect ratios or strip the wrong color profile. Tell me which images I can safely batch-export, the exact order to crop/resize versus color-profile conversion, and one line I can tell the creative director if something arrives slightly off-spec.

Who does this, and with what

The same task is different work inside a different job.

Marketing ManagerAdobe Photoshop

Next to this one

Other prep work people do in Adobe Photoshop.

Every task here came from the work, not from a feature list — which is why the prompts name what you want done and never the button that does it. The tool changes; the work does not.
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The rest of the map

Same library, five ways in.