Safe First-Pass Composition

Safe First-Pass Composition in Adobe Photoshop — with a ready prompt for the moment it comes up. 1 real situation leads here.

1prompt height
1situation
1role does it
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The moments that lead here

If one of these is your afternoon, you are in the right place.

I just got a terse brief from Lila — 'city market scene, warm, busy, 3 characters' — and the director expects first pass sketches by 4pm. I've never set the composition for a campaign this size alone and I'm worried I'll lock into something they'll hate. Do I push for vertical or horizontal layout, where should I put the eye-line so the copy can sit, and what's the safest first move that gives me room to pivot without wasting two hours?

1 ready prompt

Written for the moment this actually comes up.

Decide — diagnose the stuck moment

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I have a short brief: city market scene, warm, busy, three characters, copy block on the left. I…
I have a short brief: city market scene, warm, busy, three characters, copy block on the left. I need a fast, defensible composition so I can show the AD at 4pm. Diagnose the likely composition problem I haven't noticed yet, recommend whether to start vertical or horizontal and why, pick the primary focal point and explain how to arrange main shapes so the copy area stays clear. Tell me one line I can say to the AD if they push for a different crop so I don't lose the structure.

Who does this, and with what

The same task is different work inside a different job.

Illustrator / Digital ArtistAdobe Photoshop

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