Launch a new sales campaign

The holiday sale goes live next Monday. Set up the campaign page, apply the 20% sitewide discount with the code HOLIDAY20, schedule the homepage banner, and confirm the discount applies to bundles but not to clearance. Run a quick QA: place a test order with a standard SKU and a bundle, confirm discount behavior, and publish at 9am Monday. Tell operations once live.

Before I launch the sales campaign, make it easy for shoppers and reviewers: put the savings percentage and the end date at the top of the page, make the code and how it appears at checkout impossible to miss, provide a one-line exception list for items excluded from the discount, and flag any bundles where the price calc could double-discount.

Marketing signed off on HOLIDAY20 for 20% off, but legal is pressing to exclude clearance and some vendor items. I’m afraid a misconfigured rule will either block valid orders or let through forbidden discounts. What’s the quickest way to reconcile these constraints, who should make the final call, and what rule set prevents accidental double-discounts at checkout?

We repeatedly scramble before campaign launches over exclusions, bundle rules, and conflicting promo codes, costing us hours and errors. Where are we most fragile — promo rule naming, testing, or cross-team signoff — and what single operational habit would stop the last-minute firefights? Recommend the habit and a success metric for the next three campaigns.