Create a hashtag challenge

We need a hashtag challenge to drive UGC for our new energy drink. Launch a five-day challenge titled #ChargeUpChallenge asking creators to show their pre- and post-sip moment, with a prize for the most creative. Provide clear creator rules, a branded frame, and an example video from our lead creator. Schedule the first post for next Tuesday at noon and pin it to the profile.

Before launching the hashtag challenge to creators, make it as frictionless as possible. Put the entry action in the first sentence, show the prize and judging criteria, give an exact example script and shot list for a 15-second entry, and list any music or brand assets participants must use. Flag anything that would make a legal or moderation reviewer hesitate to approve.

We built #ChargeUpChallenge and planned to announce Monday, but the legal lead says the prize rules sound like a raffle and needs clearer eligibility and prize delivery terms. I’m worried this will delay launch and lose momentum with our creators. What’s the likely fix that keeps the contest live next Monday and satisfies legal without redoing the whole brief?

Across four product campaigns this year, launches stall one week out because legal, creators, or asset designers each find missing rules or wrong file specs. I manage the marcom team and want fewer last-minute delays. Where do we keep failing — the brief, the sign-off sequence, or version control — and which two process changes will stop this recurring bottleneck?