Edit video clips together

I need a three-clip cut of raw footage to post tomorrow. Take the three supplied clips and assemble them into a 30–40 second vertical edit: start with Clip B for the hook, cut to Clip A showing the feature, then Clip C for the close with my call to action. Keep cuts on motion, maintain audio continuity, and export at the platform’s specs. Deliver an MP4 by 5 p.m. today.

Before I send this to the social editor, make the sequence easy to approve—surface a clear hook in the first three seconds, trim any slow spots, and flag any jump cuts where audio or action will confuse viewers. Suggest alternate orderings and mark a 7–9 second shareable teaser for Reels.

I assembled three clips but the transitions feel jarring and the voice changes mid-sentence; marketing wants it live tomorrow and I can’t re-record. What’s the most likely fix that will make it feel cohesive quickly, and which editing moves should I prioritize in the next 20 minutes?

Across dozens of short edits we spend too much time chasing perfect micro-cuts and still miss engagement targets because hooks are late and pacing inconsistent. Where do we keep wasting time in the edit stage, and what single editing convention should we adopt team-wide to fix this within two weeks?