Trim video length

I need this 90-second cut trimmed to 20–25 seconds for a paid placement. Keep the original hook and the final CTA, remove the middle demo sequence, and tighten any pauses so the final clip runs between 20 and 25 seconds. Preserve lip sync and export at vertical orientation and the platform’s recommended bitrate. Deliver the trimmed MP4 by noon tomorrow.

Before I shorten it, make it easy to approve for paid spots—move the key value sentence into the first three seconds, suggest two alternative trims (20s and 25s) that keep the CTA, and flag any brand mentions that become unclear when the middle is cut. Note where the music needs tempo adjustments after trimming.

I tried trimming a 90-second demo to 20 seconds and the message feels broken; finance wants a shorter ad but I’m afraid the value claim disappeared. What quick trimming strategy will keep the hook and CTA intact while preserving meaning, and which lines are safe to lose?

We keep delivering videos longer than the platform limits, causing rejected placements and extra rounds of reviews. What recurring habit causes our team to miss length targets, and what two concrete editing rules should we enforce so every draft meets the exact runtime on first pass?