Track site analytics

Set up site analytics so we can measure performance. Install analytics tracking sitewide, configure e-commerce events to record product views, add-to-cart, checkout start and purchase, connect the property to our analytics account owned by marketing, and verify data appears in the analytics dashboard after two test purchases.

Before I hand analytics to the growth team, make the data trustworthy: ensure tracking fires only once per page, filter out internal team IPs, label ecommerce events with SKU and price, and point out any missing events or duplicated triggers that would mislead conversion reports.

I enabled ecommerce tracking and pushed two test purchases, but purchase events aren’t appearing in the analytics dashboard. Marketing expects conversion numbers tomorrow and we don’t know whether the tag fired or the dashboard is misconfigured. What is the most likely failure point and the step-by-step debugging path to confirm the issue and fix it before the campaign starts?

After several launches we’ve relied on conversion numbers that later proved wrong because tracking was duplicated, internal traffic skewed results, and event names were inconsistent. What three changes to our analytics setup and reporting cadence would give clean, auditable conversion metrics going forward?