Compare video performance

Compare last month's five best and five worst performing tutorials by watch time, click-through rate, and first 30 seconds retention; produce a short list of what each winning video did differently and send that to the content team with a recommendation on which format to scale this quarter.

Before I brief the marketing director, synthesize comparative performance across the new uploads: highlight the single variable that most correlates with higher watch time (thumbnail, title length, intro style), show two examples, and recommend one experiment to run across the next four uploads to confirm causality.

A short-form clip outperformed our long tutorials across watch time, CTR, and retention and I don’t know if it’s the topic, the thumbnail, or algorithm timing. I can pull raw metrics but not the algorithm reasons. Which hypothesis is most plausible, what quick comparison should I run across similar topics, and what immediate change would you try for the next tutorial?

We repeatedly scale formats because of one-hit videos and then three more releases flop. I waste launch budget and credibility defending choices to the head of marketing. What decision rule or checklist should I apply when a video looks like a breakout so I only scale reliably successful formats?