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Persuasion With Accessibility

Accessibility improvements often feel like overhead rather than strategy. Propose how to make accessible versions part…

1ready prompt
1real task
3roles

When to use it

real situations

AI prompts

1 way to ask · copy any one
DBecome — “help me grow”Accessibility improvements often feel like overhead rather than strategy. Propose how to make…+
Accessibility improvements often feel like overhead rather than strategy. Propose how to make accessible versions part of our persuasion toolkit so they broaden reach and credibility—what to standardize in briefs, who owns it, and one performance metric to show value to leadership.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
  1. 1

    Open the PDF document you want to check for accessibility.

  2. 2

    Click the Tools tab at the top of the Acrobat window.

  3. 3

    Scroll through the list and select Accessibility to add the Accessibility tools to your workspace if they are not already visible.

    Best practiceIf you do not see the Accessibility tools, you may need to add them from the Tools pane as they are not shown by default.

  4. 4

    In the Accessibility tools pane, click Full Check.

  5. 5

    In the Accessibility Checker Options dialog, review the settings and click Start Checking.

    Best practiceFor a thorough check, ensure all checkboxes are selected before starting the check.

  6. 6

    Review the results displayed in the Accessibility Checker panel on the left side of the screen.

You can right-click in the Navigation Pane to show the Accessibility tags panel for more detailed tag inspection.

This runs in the Acrobat app - there is no separate API for this task.

Glossary

words on this page
TagsHidden labels in a PDF that tell screen readers what each part of the document is (like a heading or a paragraph).ExampleScreen readers use hidden tags to tell users whether a part of the document is a list item or a table.
Alt textA short description for images so people who cannot see them know what they show.ExampleA person using a screen reader hears 'a red bicycle leaning against a brick wall' when they encounter the image.

The real tasks

the one, listed here
Embed accessibility into persuasion tactics

Who does this

3 roles
Accessibility SpecialistInstructional DesignerDocument Remediator

FAQ

about this task
  1. Open your PDF in Acrobat Pro.
  2. Go to 'All tools' > 'Prepare for accessibility'.
  3. Select the 'Reading Order' tool.
  4. Drag boxes around content to define the correct reading order for screen readers.
FeaturePDF/UAWCAG
FocusSpecific to PDF documentsGeneral guidelines for all web content and technologies
PurposeEnsures technical accessibility within a PDFEnsures content is perceivable, operable, understandable, and robust
UseOften required for specific PDF-related complianceWidely adopted standard for web accessibility across many platforms

It is much easier and faster to make a document accessible in its original program, like Word. When you export an accessible Word document to PDF, many accessibility features carry over automatically. This saves a lot of time and effort compared to fixing problems in the PDF later, which can be very difficult and time-consuming.

Yes, you can still make a scanned PDF accessible, but it will take more work. Scanned PDFs often lack proper text and structure. Acrobat's auto-tagging API can help by identifying elements like headings and paragraphs, even in scanned documents. However, you will still need to manually check and correct the reading order and add alt text for images.

Automatically tagging a PDF adds hidden labels that describe the document's structure, like headings, paragraphs, and lists. This is very important because screen readers use these tags to tell users what kind of content they are reading and in what order. Without tags, a screen reader cannot properly understand or convey the document's layout and meaning, making it inaccessible.

Sources

where this comes from
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