◆ Acrobat · protect

Create Accessible Brochure

Rework the [brochure] into an accessible layout: add semantic headings, provide alt text for every image, ensure color…

1ready prompt
1real task
3roles

When to use it

real situations

AI prompts

1 way to ask · copy any one
BImprove — “do it better”Rework the [brochure] into an accessible layout: add semantic headings, provide alt text for…+
Rework the [brochure] into an accessible layout: add semantic headings, provide alt text for every image, ensure color contrast and readable fonts, tag form fields and export with accessibility metadata, then run verification and save the final accessible PDF to Outreach/Accessible so disability services can deploy it without extra edits.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
  1. 1

    Open the PDF document you want to check for accessibility.

  2. 2

    Click the Tools tab at the top of the Acrobat window.

  3. 3

    Scroll through the list and select Accessibility to add the Accessibility tools to your workspace if they are not already visible.

    Best practiceIf you do not see the Accessibility tools, you may need to add them from the Tools pane as they are not shown by default.

  4. 4

    In the Accessibility tools pane, click Full Check.

  5. 5

    In the Accessibility Checker Options dialog, review the settings and click Start Checking.

    Best practiceFor a thorough check, ensure all checkboxes are selected before starting the check.

  6. 6

    Review the results displayed in the Accessibility Checker panel on the left side of the screen.

You can right-click in the Navigation Pane to show the Accessibility tags panel for more detailed tag inspection.

This runs in the Acrobat app - there is no separate API for this task.

Glossary

words on this page
Alt textA short description for images so people who cannot see them know what they show.ExampleA person using a screen reader hears 'a red bicycle leaning against a brick wall' when they encounter the image.
Reading orderThe order in which a screen reader reads the content on a page, which should follow a logical flow.ExampleA screen reader follows the specified reading order to present the document's content logically.
PDF/UAA specific standard for making PDFs accessible.ExampleA company creates a PDF/UA document so visually impaired users can access its content.

The real tasks

the one, listed here
Prepare an accessible version of the client brochure so participants with disabilities can use it.

Who does this

3 roles
Accessibility SpecialistInstructional DesignerDocument Remediator

FAQ

about this task
  1. Open your PDF in Acrobat Pro.
  2. Go to 'All tools' > 'Prepare for accessibility'.
  3. Select 'Add Alt Text'.
  4. Click on each image and type a clear description of what it shows.
  5. This helps people who cannot see the images understand your brochure.
FeatureWCAG (Web Content Accessibility Guidelines)PDF/UA (PDF/Universal Accessibility)
FocusGeneral rules for all web content, no matter the technology.Specific rules for making PDF documents accessible.
UseOften needed for any digital content that must be accessible by law.Specific for PDFs, often used with WCAG for regulated work.
GoalTo make all digital content usable by everyone.To ensure PDF documents have the right structure for accessibility.

It is much better to fix the original document, like a Word file, before you make it a PDF. If the source document is already accessible, the PDF it creates will also be accessible. This saves a lot of time and effort. Fixing an existing PDF can be very hard and take a long time, like trying to fix a broken car after it's built.

Tagging means adding hidden labels to parts of your PDF brochure. These labels tell screen readers what each part is, like a heading, a paragraph, or a list. This helps people using screen readers understand the order and meaning of your content. Without tags, a screen reader cannot make sense of the document.

Yes, you can still make a scanned PDF brochure accessible, but it might take more work. Acrobat's 'Automatically tag PDF' tool can help. This tool uses smart technology to identify text and structure in scanned documents. After auto-tagging, you will need to carefully check the reading order, add alt text for images, and fix any errors. It's like teaching a computer to read a picture.

Sources

where this comes from
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, forum demand signals.