Conduct post-event evaluations

I have the event budget, attendee list, and survey results. Compile the post-event evaluation for the conference and send it to Sophie, the events director, and to procurement for vendor debrief, in that order, by next Tuesday — but first confirm that attendance figures reconcile to registration and that the revenue/expense variance is explained.

Before I share the post-event report with sponsors, make it easy for them to agree to renew: put the sponsor ROI summary up top, make lead-generation and attendee quality data easy to scan, flag any missed deliverables, and highlight the actions we will take to fix them next year.

Two major sponsors reported poor ROI even though attendance beat targets; Sophie expects recommendations by Friday. I cannot tell whether leads were poorly qualified, session placement was wrong, or data capture failed. What is the likely cause and the best immediate test to confirm it before we propose fixes?

Over the last three conferences we hit attendance targets but sponsor renewals keep falling, which threatens revenue and our program. Are we mismeasuring sponsor value, failing follow-up, or mismatching sponsor-session pairings? What one change to our post-event evaluation process will most quickly improve sponsor retention?