◆ Excel · formulas

Pricing Analysis

Calculate discount impact: build a margin formula for the deal line that applies proposed discount rates, calculate gr…

2heights
4tasks
2roles do it

The same job, four prompts

do it · improve it · decide · become
AExecute — “help me do it”Calculate discount impact: build a margin formula for the deal line that applies proposed…+
Calculate discount impact: build a margin formula for the deal line that applies proposed discount rates, calculate gross margin and net margin, then run a simple what-if table showing margin at 0%, 5%, 10% discount before my negotiation today.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before I push back in the negotiation, show risk and levers clearly: model deal price, cost,…+
Before I push back in the negotiation, show risk and levers clearly: model deal price, cost, and tiered discount scenarios with SUMPRODUCT, produce a table showing margin, margin dollars and contribution change at 0–15% discounts, and highlight the discount breakpoint that drops margin below our minimum.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
The tool
Formulas

Formulas in Excel perform calculations and operations on data within your worksheets.

  1. 1

    Select the empty cell where you want to enter the formula.

  2. 2

    Type an equal sign (=) to indicate the start of a formula.

    NoteThis tells Excel you are entering a calculation, not just text.

  3. 3

    Type the constants and operators, or a built-in function, for your calculation.

    Best practiceFor simple math, use operators like + (addition), - (subtraction), * (multiplication), and / (division).

  4. 4

    Press Enter (Windows) or Return (Mac) to complete the formula.

  5. 5

    To quickly apply the same formula to a range, select the range.

  6. 6

    Type the formula, then press Ctrl+Enter to fill the range.

  7. 7

    To evaluate a nested formula, select the cell containing the formula.

  8. 8

    On the Formulas tab, in the Formula Auditing group, select Evaluate Formula.

  9. 9

    Select Evaluate to examine each step of the formula.

  10. 10

    On the Formulas tab, click Calculation Options.

  11. 11

    Ensure that Automatic is selected for automatic recalculation.

    CautionIf not set to Automatic, formulas may not update immediately after data changes.

Use the Formulas tab to access tools for auditing, evaluating, and managing your formulas.

Formulas can be automated and generated programmatically using Excel's object model in VBA or through external libraries for languages like Python.

Glossary

words on this page
Calculation OptionsSettings that control how and when formulas are recalculated in a workbook.ExampleYou change the calculation options to manual so formulas only update when you press F9.
Evaluate FormulaA tool that steps through each part of a formula to show how it calculates its final result.ExampleYou can watch step-by-step as a complex formula calculates its final number.
Formula AuditingTools for checking formulas for errors and understanding their relationships with other cells.ExampleYou can trace which cells feed into a formula and check for any errors.
FunctionA predefined formula that performs calculations using specific values in a particular order.ExampleUsing the SUM function quickly adds up a column of numbers.

The real tasks

2 of them
Calculate how proposed discount levels will affect margin on a big deal so I can push back during negotiations.
Model how changing a promotional price will affect weekly margin so I can approve or pull that promotion.

Who does this

2 roles
Sales ExecutiveStore Supervisor

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Excel — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.