◆ Express · social

Format Social Posts

Prepare this week's campaign social posts sized for Twitter/X, Instagram feed, Instagram story, Facebook, and LinkedIn…

2heights
2tasks
1roles do it
See the prompt↓More social workflows

The same job, four prompts

do it · improve it · decide · become
AExecute — “help me do it”Prepare this week's campaign social posts sized for Twitter/X, Instagram feed, Instagram story,…+
Prepare this week's campaign social posts sized for Twitter/X, Instagram feed, Instagram story, Facebook, and LinkedIn using the campaign post set — include the approved caption bank, the campaign logo in corner, and export each file by Tuesday noon.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before exporting, make the social set impossible to bungle for the digital team: prioritize the…+
Before exporting, make the social set impossible to bungle for the digital team: prioritize the hero image and headline so cropping keeps faces safe, shorten captions for each platform, check CTA buttons align, and add a naming convention with platform and date to prevent format chaos.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
The tool
Social Media Graphics

Create captivating social media posts and visual content using templates and editing tools.

  1. 1

    Open Adobe Express and navigate to the home screen.

  2. 2

    Explore templates by hitting the create project icon or selecting a convenient template.

    NoteTemplates are available for various social media platforms.

  3. 3

    Choose a template that fits your content or campaign.

    Best practiceSelecting a template with pre-set social media sizes is handy for avoiding common design mistakes.

  4. 4

    Customize the text, colors, and images within your chosen template.

    RecommendationApply your brand colors and assets for consistent branding.

  5. 5

    To insert an image, select a cell in your layout and pick Choose Image.

  6. 6

    When the Photos panel appears, click the more icon (three dots) to browse images.

  7. 7

    Edit photos and videos using the available features.

  8. 8

    Click the Share button when your design is ready.

  9. 9

    Select your social platform from the options.

  10. 10

    In the pop-up box, click Preview to review your post.

    NotePreviewing allows you to see how your post will appear on the chosen platform.

  11. 11

    Add your captions and hashtags.

  12. 12

    Click Schedule Post to connect to your social accounts and publish.

Use the 'Icons' or 'Graphics' sections to add social media icons and link them directly to your profiles.

Adobe Express does not currently offer a public API for direct automation of social media graphic creation and posting.

Glossary

words on this page
Schedule PostA tool to plan and automatically publish your content to social media channels at a future time.ExampleYou set your new product announcement to automatically publish on Facebook next Tuesday morning.
TemplatesPre-designed layouts and structures that you can customize to quickly create new projects.ExampleYou choose a pre-made birthday card layout and just add your friend's name and a photo.

The real tasks

1 of them
Get the campaign's weekly social posts sized and ready across every platform so nothing gets held up by format chaos.

Who does this

1 roles
Campaign Manager

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Express — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.