◆ Express · social

Video Editing

Edit the long product footage into a social reel under 30 seconds with a clear hook in the first three seconds, add ca…

2heights
4tasks
2roles do it
See the prompt↓More social workflows

The same job, four prompts

do it · improve it · decide · become
AExecute — “help me do it”Edit the long product footage into a social reel under 30 seconds with a clear hook in the…+
Edit the long product footage into a social reel under 30 seconds with a clear hook in the first three seconds, add captions, and export a web-ready reel for next week’s top-funnel test.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Craft a <30s social reel from the long footage with a punchy hook in seconds 0–3, tightened…+
Craft a <30s social reel from the long footage with a punchy hook in seconds 0–3, tightened pacing, accurate captions, and a muted-friendly soundtrack; provide two edits (15s and 30s) and a brief note on which performs best for top-funnel testing next week.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
The tool
Social Media Graphics

Create captivating social media posts and visual content using templates and editing tools.

  1. 1

    Open Adobe Express and navigate to the home screen.

  2. 2

    Explore templates by hitting the create project icon or selecting a convenient template.

    NoteTemplates are available for various social media platforms.

  3. 3

    Choose a template that fits your content or campaign.

    Best practiceSelecting a template with pre-set social media sizes is handy for avoiding common design mistakes.

  4. 4

    Customize the text, colors, and images within your chosen template.

    RecommendationApply your brand colors and assets for consistent branding.

  5. 5

    To insert an image, select a cell in your layout and pick Choose Image.

  6. 6

    When the Photos panel appears, click the more icon (three dots) to browse images.

  7. 7

    Edit photos and videos using the available features.

  8. 8

    Click the Share button when your design is ready.

  9. 9

    Select your social platform from the options.

  10. 10

    In the pop-up box, click Preview to review your post.

    NotePreviewing allows you to see how your post will appear on the chosen platform.

  11. 11

    Add your captions and hashtags.

  12. 12

    Click Schedule Post to connect to your social accounts and publish.

Use the 'Icons' or 'Graphics' sections to add social media icons and link them directly to your profiles.

Adobe Express does not currently offer a public API for direct automation of social media graphic creation and posting.

Glossary

words on this page
Schedule PostA tool to plan and automatically publish your content to social media channels at a future time.ExampleYou set your new product announcement to automatically publish on Facebook next Tuesday morning.
TemplatesPre-designed layouts and structures that you can customize to quickly create new projects.ExampleYou choose a pre-made birthday card layout and just add your friend's name and a photo.

The real tasks

2 of them
Turn long-form product footage into a ready social reel with captions and a clear hook for our top funnel testing next week.
Get a short clip of my conference talk trimmed and captioned to share with policymakers who couldn't attend.

Who does this

2 roles
Digital Campaign ManagerPolitical Scientist

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Express — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.