◆ Express · video

Create Explainer Video

Create a short animated explainer for the treasury team summarizing custody procedures: use brand colours, animate thr…

2heights
4tasks
2roles do it
See the prompt↓More video workflows

The same job, four prompts

do it · improve it · decide · become
AExecute — “help me do it”Create a short animated explainer for the treasury team summarizing custody procedures: use…+
Create a short animated explainer for the treasury team summarizing custody procedures: use brand colours, animate three procedure steps, add simple callouts, and export a 45-second MP4 for the team meeting on Tuesday.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before circulating the custody explainer, remove ambiguity for treasury staff: animate three…+
Before circulating the custody explainer, remove ambiguity for treasury staff: animate three sequenced steps with a clear owner for each action, highlight any control points and required confirmations, ensure brand fonts match policy docs, and export a captioned 45-second MP4 plus the storyboard for reference.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
The tool
Video Editor

The Video Editor in Adobe Express allows you to create, edit, and enhance video content for various purposes.

  1. 1

    Launch Adobe Express in your browser from your laptop or desktop.

  2. 2

    Select Edit video to begin a new project.

    Best practiceStart with a template to make better videos in less time.

  3. 3

    Upload your own media or select a YouTube video to get started.

    NoteYou can also select Add media in the timeline to upload more.

  4. 4

    Select your video scene in the timeline panel.

  5. 5

    Drag the trim handles to remove unwanted parts of the video.

    CautionAvoid cutting out the wrong part of the video.

  6. 6

    Select Text in the left panel and click Add your text.

  7. 7

    Type into the text box to add captions or other text.

    RecommendationEnsure enough lines of text are on screen for clarity.

  8. 8

    Adjust layouts, apply filters, and add animated effects as needed.

  9. 9

    Download your newly edited video.

Use the timeline panel to easily trim, split, and duplicate video scenes for precise editing.

Adobe Express offers web-based editing, but direct API automation for video editing tasks is not explicitly documented.

The real tasks

2 of them
Create a short animated explainer for the treasury team that outlines our custody procedures so everyone handles assets the same way.
Turn the production change log into a clear timeline graphic that shows delays, causes, and next actions for the weekly operations meeting.

Who does this

2 roles
Finance ManagerProduction Assistant

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Express — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.