◆ Express · video

Create Promotional Reels

Create a 20–30 second reel showing before and after streetscape pilot photos: sequence before photos, quick transition…

2heights
2tasks
1roles do it
See the prompt↓More video workflows

The same job, four prompts

do it · improve it · decide · become
AExecute — “help me do it”Create a 20–30 second reel showing before and after streetscape pilot photos: sequence before…+
Create a 20–30 second reel showing before and after streetscape pilot photos: sequence before photos, quick transition to after shots, add background music and captions for each benefit, and export MP4 ready for Instagram reels by Friday.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Make the reel persuasive for residents and council: lead with a compelling before shot and…+
Make the reel persuasive for residents and council: lead with a compelling before shot and label the street and date, use consistent captions that highlight specific benefits (safety, seating, greening), pace transitions so viewers can register change, choose unobtrusive royalty‑free music, and include a final call to action linking to the pilot evaluation and a contact for feedback.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
The tool
Video Editor

The Video Editor in Adobe Express allows you to create, edit, and enhance video content for various purposes.

  1. 1

    Launch Adobe Express in your browser from your laptop or desktop.

  2. 2

    Select Edit video to begin a new project.

    Best practiceStart with a template to make better videos in less time.

  3. 3

    Upload your own media or select a YouTube video to get started.

    NoteYou can also select Add media in the timeline to upload more.

  4. 4

    Select your video scene in the timeline panel.

  5. 5

    Drag the trim handles to remove unwanted parts of the video.

    CautionAvoid cutting out the wrong part of the video.

  6. 6

    Select Text in the left panel and click Add your text.

  7. 7

    Type into the text box to add captions or other text.

    RecommendationEnsure enough lines of text are on screen for clarity.

  8. 8

    Adjust layouts, apply filters, and add animated effects as needed.

  9. 9

    Download your newly edited video.

Use the timeline panel to easily trim, split, and duplicate video scenes for precise editing.

Adobe Express offers web-based editing, but direct API automation for video editing tasks is not explicitly documented.

The real tasks

1 of them
Create a short reel highlighting before/after conditions for the streetscape pilot to build community support.

Who does this

1 roles
Urban Planner

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Express — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.