◆ Google Ads

Manage Google Ads for software development

This is real work, not a feature someone invented — it comes from real job ads and real questions people asked. Below are four ready AI prompts: get it done, make it easy for the next person to say yes to, work out the right move when you are stuck, and stop it coming back.

4prompts

The same task, four prompts

today's deadline · the next reviewer · the stuck moment · the pattern
AExecute — do the immediate taskFor the 'Project Phoenix' software development campaign, increase the daily budget to $500, add…+
For the 'Project Phoenix' software development campaign, increase the daily budget to $500, add 'agile development' and 'custom software solutions' as broad match keywords, and target CTOs and Head of Engineering in the US and UK. Launch these changes by end of day.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
BImprove — make it easier to acceptBefore I implement the budget increase and new keywords for 'Project Phoenix', analyze the…+
Before I implement the budget increase and new keywords for 'Project Phoenix', analyze the current performance to identify any potential negative keywords or audience segments that are underperforming. I need to make sure we're not just throwing more money at a broken strategy.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
CDecide — diagnose the stuck momentThe 'Project Phoenix' campaign is getting a lot of clicks, but the sales team, especially Mark,…+
The 'Project Phoenix' campaign is getting clicks but no qualified leads, and our sales team is complaining.
The 'Project Phoenix' campaign is getting a lot of clicks, but the sales team, especially Mark, is complaining that the leads are completely unqualified – mostly students and small businesses, not enterprise CTOs. We're burning through budget, and I'm afraid we'll miss our Q3 lead target. What's the most likely reason for this disconnect, and what's the best next move to get qualified leads without pausing everything?
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
DBecome — change the patternI consistently struggle to translate clicks into truly qualified leads for our B2B software…+
I consistently struggle to translate clicks into qualified leads for our B2B software campaigns.
I consistently struggle to translate clicks into truly qualified leads for our B2B software campaigns, leading to friction with the sales team and wasted ad spend. This makes me question my targeting strategy every time. What habit should I change in how I set up and monitor campaigns to ensure we're attracting the right decision-makers from the start?
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?

Questions people actually ask

honest answers, no sign-up

Every task here was seen in the real world. Someone doing the job named it, a real job ad asked for it, or a lot of people asked about it online.

If nothing real showed a task, it is not on the page. That is the whole rule.

They are the same job approached four ways, because what you need depends on where you are.

Get it done today. Make it easy for the next person to say yes to. Work out the right move when you are stuck. Learn the pattern so the job stops coming back.

For most of these jobs it can carry the heavy thinking - draft it, sort it, check it, rehearse it with you.

It cannot sit in your chair, take the blame when a number is wrong, or notice what nobody wrote down. Let it do the first 80%. Keep the last 20% that is truly yours.

No. Copy any prompt and paste it into the AI you already use. No account, no score, no wall in the way.

Any of them. The prompts describe the work rather than naming a product, so they are not tied to one assistant.

That is also why they keep working when you switch.

Change it freely. Every prompt is a starting line, not a rule.

Put in your real numbers, your real names and your real deadline. The more you make it yours, the better the answer comes back.

The tasks come from real job ads, published job data and the questions people ask in public forums.

The steps come from Google Ads's own documentation, with practitioner sources for the traps the manual does not mention.

Push once. Ask it to sharpen the weakest part and to say what it assumed.

Most wrong answers come from a missing detail rather than a bad prompt - tell it the thing it could not know.