◆ Illustrator · color

Assemble Campaign Palette

Sample colours from the competitor’s printed brochure to assemble a palette for our campaign brief: pick four dominant…

2heights
2tasks
1roles do it
See the prompt↓More color workflows

The same job, four prompts

do it · improve it · decide · become
AExecute — “help me do it”Sample colours from the competitor’s printed brochure to assemble a palette for our campaign…+
Sample colours from the competitor’s printed brochure to assemble a palette for our campaign brief: pick four dominant colours with the eyedropper, build a named palette, and apply as global swatches on an artboard by end of day.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before I pass this to marketing, make the palette actionable—extract four brand-appropriate…+
Before I pass this to marketing, make the palette actionable—extract four brand-appropriate colours, provide hex and CMYK values, create global swatches with clear names (Primary, Accent, Neutral, Highlight), and apply them to a sample header and CTA so the brief can be implemented without guesswork.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

How to do it

the tool · the steps · what to avoid
The tool
Swatches Panel

The Swatches panel helps you manage colors, gradients, and patterns within your Illustrator document.

  1. 1

    Select Window > Swatches to open the Swatches panel.

  2. 2

    Click the fill color or stroke color in the Properties panel to the right of the document.

  3. 3

    Select the Swatches option to view available swatches.

  4. 4

    To create a new swatch, select the New Swatch icon in the Swatches panel.

  5. 5

    In the New Swatch dialog box, select Global for process colors.

    NoteGlobal swatches update all objects using that swatch when the color is modified.

  6. 6

    To group swatches, select one or more swatches in the panel.

  7. 7

    Select More > New Swatch Group in the Swatches panel.

  8. 8

    To save swatches from Adobe Color CC, mix colors and click Save in Color CC.

  9. 9

    Choose a CC library and name the swatch theme.

  10. 10

    To create swatch info cards, select a color group or individual swatches in the Swatches panel.

    Best practiceOpen the panel menu and choose Create Swatch Info to generate customizable cards with color details.

Always keep your Swatches panel organized to streamline color management for any project.

Illustrator's scripting capabilities allow for automation of swatch creation, grouping, and library management.

Glossary

words on this page
New Swatch GroupOrganizes related swatches into folders within the Swatches panel for better management.ExampleYou create a folder to keep all the brand's primary colors together in the Swatches panel.
Panel menuA menu within a panel that provides additional options and commands specific to that panel's functions.ExampleClicking the small icon in the Brushes panel reveals options like 'New Brush' or 'Delete Brush'.
SwatchesA palette for storing and applying reusable colors, gradients, and patterns to objects.ExampleYou click a red swatch to instantly apply that exact shade of red to your selected text.
GlobalA swatch attribute that updates all instances of a color when the swatch definition changes.ExampleChanging a global red swatch instantly updates every object using that red throughout your document.

The real tasks

1 of them
Sample colours from a competitor's brochure to quickly assemble a palette for a campaign brief to marketing.

Who does this

1 roles
Sales Executive

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Illustrator — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.