◆ Adobe Marketo Engage

Create a smart campaign

This is real work, not a feature someone invented — it comes from real job ads and real questions people asked. Below are four ready AI prompts: get it done, make it easy for the next person to say yes to, work out the right move when you are stuck, and stop it coming back.

4prompts

The same task, four prompts

today's deadline · the next reviewer · the stuck moment · the pattern
AExecute — do the immediate taskBuild a smart campaign to send a follow-up email to anyone who downloaded the 'Future of AI'…+
Build a smart campaign to send a follow-up email to anyone who downloaded the 'Future of AI' whitepaper but hasn't registered for the webinar yet. Make sure it targets US-based leads only and runs next Tuesday morning.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
BImprove — make it easier to acceptBefore I launch this smart campaign for the 'Future of AI' webinar follow-up, make sure it…+
Before I launch this smart campaign for the 'Future of AI' webinar follow-up, make sure it feels personalized and urgent. Suggest ways to segment the audience further based on their job title or industry, and add a clear call to action that highlights the limited spots left.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
CDecide — diagnose the stuck momentI just launched the new smart campaign for the webinar follow-up, and the registration numbers…+
I just launched the new smart campaign for the webinar follow-up, and the registration numbers are flat.
I just launched the new smart campaign for the webinar follow-up, and the registration numbers are flat, even though the whitepaper download numbers were great. I'm afraid we're missing something critical, but I can't tell if the email copy is bad, the target audience is wrong, or if there's a technical glitch. What's the most likely diagnosis, and what's the best next move to salvage registrations before the event next week?
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
DBecome — change the patternI always rush to create smart campaigns and then spend days troubleshooting issues or realizing…+
I always rush to create smart campaigns and then spend days troubleshooting issues.
I always rush to create smart campaigns and then spend days troubleshooting issues or realizing I missed a key exclusion criteria, which costs us leads and credibility. What habit should I change in my campaign creation process to ensure I build robust, error-free campaigns right from the start?
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?

Questions people actually ask

honest answers, no sign-up

Every task here was seen in the real world. Someone doing the job named it, a real job ad asked for it, or a lot of people asked about it online.

If nothing real showed a task, it is not on the page. That is the whole rule.

They are the same job approached four ways, because what you need depends on where you are.

Get it done today. Make it easy for the next person to say yes to. Work out the right move when you are stuck. Learn the pattern so the job stops coming back.

For most of these jobs it can carry the heavy thinking - draft it, sort it, check it, rehearse it with you.

It cannot sit in your chair, take the blame when a number is wrong, or notice what nobody wrote down. Let it do the first 80%. Keep the last 20% that is truly yours.

No. Copy any prompt and paste it into the AI you already use. No account, no score, no wall in the way.

Any of them. The prompts describe the work rather than naming a product, so they are not tied to one assistant.

That is also why they keep working when you switch.

Change it freely. Every prompt is a starting line, not a rule.

Put in your real numbers, your real names and your real deadline. The more you make it yours, the better the answer comes back.

The tasks come from real job ads, published job data and the questions people ask in public forums.

The steps come from Adobe Marketo Engage's own documentation, with practitioner sources for the traps the manual does not mention.

Push once. Ask it to sharpen the weakest part and to say what it assumed.

Most wrong answers come from a missing detail rather than a bad prompt - tell it the thing it could not know.