◆ Adobe Marketo Engage

Work with advertising agencies

This is real work, not a feature someone invented — it comes from real job ads and real questions people asked. Below are four ready AI prompts: get it done, make it easy for the next person to say yes to, work out the right move when you are stuck, and stop it coming back.

4prompts

The same task, four prompts

today's deadline · the next reviewer · the stuck moment · the pattern
AExecute — do the immediate taskUpload the new banner ads from the 'Summer Campaign' folder for the Google Ads campaign…+
Upload the new banner ads from the 'Summer Campaign' folder for the Google Ads campaign launching next Monday. Ensure they are assigned to the correct ad groups for the US and Canada markets.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
BImprove — make it easier to acceptBefore we send these new creative briefs to the agency for the holiday push, make sure they…+
Before we send these new creative briefs to the agency for the holiday push, make sure they have everything they need to hit our target. Add clear examples of past successful ads, specify our brand voice, and flag any legal or compliance restrictions upfront.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
CDecide — diagnose the stuck momentThe agency just sent over the first draft of the new campaign visuals, and they're completely…+
The agency just sent over the first draft of the new campaign visuals, and they're completely off-brand.
The agency just sent over the first draft of the new campaign visuals, and they're completely off-brand. The brand guidelines were clear, but they seem to have ignored them. I'm afraid of pushing back too hard and damaging the relationship, especially with the campaign launch next month. My boss wants to see progress. What's the best way to give feedback without alienating them, and what's the real risk here?
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
DBecome — change the patternOur agency creative consistently misses the mark, leading to endless revision cycles and missed…+
Our agency creative consistently misses the mark, leading to endless revision cycles.
Our agency creative consistently misses the mark, leading to endless revision cycles and missed deadlines. We spend too much time on corrections instead of strategy. I suspect our initial briefs aren't setting them up for success. What habit should I change to ensure our creative briefs are consistently clear, inspiring, and lead to on-target work from the first submission?
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?

Questions people actually ask

honest answers, no sign-up

Every task here was seen in the real world. Someone doing the job named it, a real job ad asked for it, or a lot of people asked about it online.

If nothing real showed a task, it is not on the page. That is the whole rule.

They are the same job approached four ways, because what you need depends on where you are.

Get it done today. Make it easy for the next person to say yes to. Work out the right move when you are stuck. Learn the pattern so the job stops coming back.

For most of these jobs it can carry the heavy thinking - draft it, sort it, check it, rehearse it with you.

It cannot sit in your chair, take the blame when a number is wrong, or notice what nobody wrote down. Let it do the first 80%. Keep the last 20% that is truly yours.

No. Copy any prompt and paste it into the AI you already use. No account, no score, no wall in the way.

Any of them. The prompts describe the work rather than naming a product, so they are not tied to one assistant.

That is also why they keep working when you switch.

Change it freely. Every prompt is a starting line, not a rule.

Put in your real numbers, your real names and your real deadline. The more you make it yours, the better the answer comes back.

The tasks come from real job ads, published job data and the questions people ask in public forums.

The steps come from Adobe Marketo Engage's own documentation, with practitioner sources for the traps the manual does not mention.

Push once. Ask it to sharpen the weakest part and to say what it assumed.

Most wrong answers come from a missing detail rather than a bad prompt - tell it the thing it could not know.