We've had two costly colour disasters at the printer this year. Diagnose the recurring mistake in our PDF prep and rec…
Color Adjustments in Photoshop allow you to modify the hue, saturation, and tonal range of your images.
Open your image in Adobe Photoshop and select the layer to adjust.
In the Adjustments panel, click a tool icon for tonality and color.
NoteFor tonality and color, click Levels or Curves. For adjusting color, click Color Balance or Hue/Saturation.
Alternatively, choose Layer > New Adjustment Layer, then select an adjustment type.
RecommendationUse adjustment layers instead of direct edits for non-destructive editing.
Adjust the sliders or controls in the Properties panel to achieve the desired color changes.
Best practiceIf you have a selection active, Photoshop will automatically turn it into a Layer Mask when you add an adjustment layer.
Refine the adjustment layer's mask if you want to apply changes to specific areas.
Go to File > Save As to save your image with the applied color adjustments.
Always use Adjustment Layers for color adjustments to maintain flexibility and avoid permanent changes to your image data.
Many color adjustment operations in Photoshop can be automated using actions, scripts, or the Photoshop API for batch processing.
To change the mood, you can use tools like Hue/Saturation or Color Balance. These let you subtly shift the colors to feel more premium or economical. For example, increasing the blue tones can evoke calmness or luxury, while warmer tones make it feel friendly or affordable.
Adjust the tone after establishing the main color palette, especially when you want to set a specific perception—like making a product look high-end or budget-friendly. A product designer or industrial designer often does this during concept development or final review.
Use the Curves, Color Balance, or Photo Filter adjustments to subtly shift the color temperature and saturation. For a premium feel, cool and desaturated tones work well; for economy, warmer and more vibrant colors can convey approachability.
Over-saturating or overly brightening colors can make the image look unnatural or cheap. Instead, aim for subtle shifts that enhance the mood without losing realism or consistency across your images.
An industrial designer or brand designer often adjusts the color tone to align the product's look with brand perception, especially during concept or presentation phases.
AI can suggest color adjustments or preview different moods quickly, but you’ll still need to fine-tune manually to match your exact branding goals. It’s a tool for inspiration, not a complete solution.
Matching a photographed palette involves copying exact colors from a photo, while adjusting tone is about creating a mood by shifting colors to evoke feelings like luxury or friendliness. They’re related but serve different goals.