Educate clients

I need to send an eight-page client briefing on soil amendment benefits to three extension officers—Lina Morales, Tom Jacobs, and the county clinic health educator—by Thursday. Make the brief readable for non-scientists: start with the practical takeaway, include two simple graphs with clear captions, give one action checklist for clients, and ask Lina to review the health-safety points before I send it out.

Before sharing the client guide with extension services, make it easier for clients to act. Move the recommended steps and timing into a one-page checklist at the front, bold the three behaviors that reduce exposure risk, replace jargon with everyday words, and flag phrases that might make a health educator hesitate to endorse it.

Tom told me clients skip the guide because of technical terms and long sentences. Who will actually use this in the field, what am I afraid they won’t do if I don’t simplify, and is the right next step to rewrite the first two pages as a one-page action checklist and test it with three clients this week?

We repeatedly produce well-referenced guides that extension officers archive but farmers don’t use. That wastes our time and erodes trust. What habit should we change so every client-facing document starts with a one-page actionable checklist, a single graph, and a plain-language safety note before outreach?