Write marketing copy with AI

Stop describing the product and start describing what changes for the buyer once they own it. The AI does this fast if you feed it the friction the product removes.

1. Tell the AI the product, the buyer, and the one problem it solves.
2. Ask for a first line that names the outcome, not the feature.
3. Ask it to turn every feature into a 'so you can...' benefit.
4. Have it cut the description to under 80 words.
5. Ask it to flag any claim you'd need proof for.

It can't guess your voice, but it copies well. Give it three examples of writing you'd sign your name to and it locks onto the pattern.

1. Paste 3 samples of your best existing copy.
2. Ask the AI to describe the voice in 5 rules — tone, sentence length, words you avoid.
3. Confirm or fix those rules so they're actually yours.
4. Ask it to write new copy following those exact rules.
5. Reject anything that breaks a rule and make it redo it.

The trick is forcing different angles, not different words. Ask for ten angles first, then one line each — otherwise you get ten synonyms of the same sentence.

1. Give it the product and the audience.
2. Ask for 10 distinct angles: fear, status, savings, speed, and so on.
3. Have it write one headline per angle, under 8 words.
4. Ask which two it thinks will win and why.
5. Take those two and ask for three sub-variants each to A/B test.

The subject line does 80% of the work and the first line does the rest. Write those with the AI before you touch the body.

1. Describe the launch, the reader, and what they get.
2. Ask for 8 subject lines under 6 words, no clickbait.
3. Pick the best 2 and ask for a preview-text line for each.
4. Ask for an opening line that doesn't start with 'We're excited.'
5. Then write the body — one idea, one link, one ask.

Don't rewrite blind. Find out what they actually hated, then hand the AI the copy plus that reason so it fixes the real problem, not a random one.

1. Get one clear sentence from the client on what was wrong.
2. Paste the copy and that exact complaint into the AI.
3. Ask for three rewrites that each fix that specific issue differently.
4. Ask it to keep any line the client didn't complain about.
5. Send the client two options, not one, so they feel in control.

Good copy isn't clever — it's clear. It says one thing the reader cares about and gets out of the way. The AI can write clever all day; your job is to force it toward clear.

• One idea per piece, not five crammed together.
• The reader's outcome, not your product's features.
• Short sentences that a tired person can read fast.
• A specific claim beats a vague superlative every time.
• One clear next step, not a menu of choices.
• It sounds like a person, not a press release.

Because it's trained to be safe and average, and 'average marketing copy' is a graveyard of 'unlock,' 'elevate,' and 'game-changing.' It reaches for the most common phrase, which is exactly the phrase everyone else already used.

You beat it by being specific. Feed it a real detail — a number, a name, a weird true fact about your product — and the generic mush has nothing to hide behind.

AI writes the copy; it doesn't know what people search for. That's where a tool like Semrush comes in — it tells you the real words your buyers type, so your copy targets demand that actually exists.

• Use Semrush to find the terms with real search volume.
• Hand those exact keywords to the AI to write around.
• Don't stuff them — ask the AI to weave one or two naturally.
• Match the copy to search intent, not just the keyword.
• Check competitor copy in Semrush for gaps to attack.
• The keyword sets the topic; the AI sets the words.

Pick one channel and one message. With three days you don't have time to be everywhere. Feed the AI your product, your one buyer, and your one goal, then have it draft a landing page, a launch email, and five social posts off that single message.

Then you edit ruthlessly for truth — the AI will overclaim, and you're the one who has to deliver. Cut anything you can't back up before it ships.

Add a hard rule to your prompt: 'Every claim must be one I can prove — flag anything you're inventing.' It'll actually mark the lines where it guessed at a benefit or a number.

Then either kill those lines or replace them with something true. Overpromising isn't just cringe — it's the fastest way to a refund and a bad review.

It can help you stop posting the same shape of post. Give the AI five of your dead posts and ask it what pattern is killing them — usually it's all announcement, no hook, no reason for anyone to stop scrolling.

Then have it rewrite three of them to open with a question, a number, or a strong opinion. It won't fix a bad product, but it'll fix boring.

They're not rivals — they do different halves of the job. Semrush tells you what to write about; Claude writes it. The best workflow uses both.

If you know your buyer, write the rough draft yourself and let AI tighten it — your version carries truth the AI can't invent. If you're staring at a blank page, let AI draft and you edit for truth.

It replaces the part of your job that was typing the obvious sentence — and honestly, good riddance. What it can't do is know your buyer's real fear, catch the claim that'll get you sued, or decide the strategy behind the words.

The people losing work are the ones who only did the typing. The ones who own the thinking now do it three times faster. Be the second kind.

Trust the writing, verify every fact. AI will confidently invent a statistic, a testimonial, or a guarantee you never made — and in marketing, a made-up claim is your problem, not the model's.

Read every number, every 'clinically proven,' every 'best in class' and ask: can I prove this? If not, cut it. The AI drafts fast; you're still the one who signs off.