◆ Excel · formulas

Creative Performance

Rank creatives by engagement rate within each ad set so the creative team knows which to scale: add a column calculati…

2heights
2tasks
1roles do it

The same job, four heights

do it · improve it · decide · become
AExecute — “help me do it”Rank creatives by engagement rate within each ad set so the creative team knows which to scale:…+
Rank creatives by engagement rate within each ad set so the creative team knows which to scale: add a column calculating engagement rate, use a ranking formula per ad set, and sort within each ad set to show top performers first.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before sending to the creative lead, make the ranking actionable: show engagement rate, sample…+
Before sending to the creative lead, make the ranking actionable: show engagement rate, sample size (impressions), a confidence flag for cells with impressions under 1,000, and an annotation column explaining whether a top-ranked creative differs by placement or audience so the lead won't hesitate to scale.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

The real tasks

1 of them
Rank creatives by engagement rate within each ad set so the creative team knows which variations to scale.

Who does this

1 roles
Digital Campaign Manager

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Excel — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.