◆ Excel · track

Media Relations

Keep a running table of every media contact with columns: full name, outlet, beat, email, phone, last-contacted date —…

2heights
2tasks
1roles do it

The same job, four heights

do it · improve it · decide · become
AExecute — “help me do it”Keep a running table of every media contact with columns: full name, outlet, beat, email,…+
Keep a running table of every media contact with columns: full name, outlet, beat, email, phone, last-contacted date — add a totals row for count and freeze the header row — update this sheet each time a new contact is added.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before I hand this to the team, make it easy to find the right reporter — surface outlet and…+
Before I hand this to the team, make it easy to find the right reporter — surface outlet and beat columns first, add a pinned header and totals count, color-code beats with conditional formatting, and add a quick-filter on outlet so I can reach the right reporter fast when a story breaks.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

The real tasks

1 of them
Keep a running list of every media contact, their outlet and beat so I can reach the right reporter when a story breaks.

Who does this

1 roles
Campaign Manager

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Excel — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.