◆ Express · brand

Brand Kit Setup

Set up a shared brand kit and approved template library so project teams follow the city’s visual standards: include c…

2heights
2tasks
1roles do it

The same job, four heights

do it · improve it · decide · become
AExecute — “help me do it”Set up a shared brand kit and approved template library so project teams follow the city’s…+
Set up a shared brand kit and approved template library so project teams follow the city’s visual standards: include city logo files, primary color palette, approved fonts, and three base templates (flyer, poster, social) stored in the shared templates folder by next Tuesday.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before rolling out the kit, reduce misuse and questions: lock approved color swatches and the…+
Before rolling out the kit, reduce misuse and questions: lock approved color swatches and the logo with clear do‑not‑alter guidance, include a one‑page style cheat sheet showing correct headline sizes and spacing, add the three base templates named with intended use and output sizes, and schedule a 30‑minute office demo for planners so uptake is smoother.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

The real tasks

1 of them
Set up a shared brand kit and approved template library so project teams follow the city’s visual standards.

Who does this

1 roles
Urban Planner

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Express — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.