◆ Express · brand

Branding Standards

Build a governance pack that locks in approved colours, logo, and fonts for all client deliverables across the practic…

2heights
4tasks
2roles do it

The same job, four heights

do it · improve it · decide · become
AExecute — “help me do it”Build a governance pack that locks in approved colours, logo, and fonts for all client…+
Build a governance pack that locks in approved colours, logo, and fonts for all client deliverables across the practice and distribute it to design admins by Friday.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Before handing the pack to the practice communications team, make governance practical —…+
Before handing the pack to the practice communications team, make governance practical — include stylesheet files, example uses for letters and slides, specify locked and editable elements, and attach a short enforcement checklist so copy teams know what cannot be changed.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

The real tasks

2 of them
Build a quick governance pack that locks in approved colours, logo, and fonts for all client deliverables across the practice.
Define and roll out the firm’s colour and font standards across the project presentation assets so bids look unified.

Who does this

2 roles
AuditorLandscape Architect

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Express — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.