◆ Express · social

Video Editing

Edit the long product footage into a social reel under 30 seconds with a clear hook in the first three seconds, add ca…

2heights
4tasks
2roles do it

The same job, four heights

do it · improve it · decide · become
AExecute — “help me do it”Edit the long product footage into a social reel under 30 seconds with a clear hook in the…+
Edit the long product footage into a social reel under 30 seconds with a clear hook in the first three seconds, add captions, and export a web-ready reel for next week’s top-funnel test.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.
BImprove — “do it better”Craft a <30s social reel from the long footage with a punchy hook in seconds 0–3, tightened…+
Craft a <30s social reel from the long footage with a punchy hook in seconds 0–3, tightened pacing, accurate captions, and a muted-friendly soundtrack; provide two edits (15s and 30s) and a brief note on which performs best for top-funnel testing next week.
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed.

The real tasks

2 of them
Turn long-form product footage into a ready social reel with captions and a clear hook for our top funnel testing next week.
Get a short clip of my conference talk trimmed and captioned to share with policymakers who couldn't attend.

Who does this

2 roles
Digital Campaign ManagerPolitical Scientist

Questions people ask

honest answers

Because you rarely think 'I want the redaction tool'. You think 'I have to share this without leaking the client's details'. Start from the need, and the feature finds you.

Real. Every job here was drawn from what people in real roles were actually seen doing in Express — not a feature checklist.

No. Each page gives you a ready prompt you can paste into an AI assistant, plus the plain steps to do it yourself. Start with either — the goal is the finished job, not the tool.