Across multiple campaigns we've extended imagery to meet odd formats and had print complaints about repeating patterns…
To prevent unrealistic results, set clear parameters in your AI generate settings, and review outputs carefully. Have a checklist to vet variations and avoid over-relying on the AI without human oversight, especially when creating assets for displays.
A visual merchandiser should review generated assets before using them in store displays or client presentations. Checking early helps catch mistakes like wrong colors or elements that don’t fit the desired mood, saving time later.
Use reference images and set specific style guidelines when generating variations. For example, if your store uses a cool evening tone, specify this in the AI prompts to get consistent, safe results that match your branding.
A common mistake is trusting AI outputs without reviewing them thoroughly. This can lead to unrealistic or inappropriate assets, like overexposed backgrounds or mismatched themes, which need manual correction.
A visual merchandiser often reviews and approves generated variations to ensure they align with the store’s visual standards and safety requirements before use in displays.
AI can produce quick ideas, but humans must check for mistakes or unrealistic elements. For store displays, visual merchandisers should review AI outputs to prevent errors and ensure brand consistency.
Generating variations creates multiple versions of an asset quickly, while matching images or producing creative options involves fine-tuning details. Visual merchandisers often do both to refine assets for store displays.