Looking at the last [N=8] workshop graphics across teachers, where do we lose brand recognition and legibility? Map th…
Select the worn areas with the Healing Brush tool, then carefully paint over scratches or dirt to make the label appear pristine. Use the Clone Stamp for larger spots. This helps the label look fresh and premium in the hero image.
You should do this when the product label looks damaged or dirty, especially in the hero image where it needs to appear high-quality. For example, if a label has scratches or faded ink that distract from the product's premium look, clean it before finalizing the shot.
Zoom in closely, use small brushes, and match the color and texture of the original label. Avoid over-cloning, which can create unnatural patches. Take your time to blend the cleaned areas smoothly so the retouch looks smooth.
Over-smoothing or removing all signs of wear can make the label look fake. Instead, aim to remove only obvious flaws, keeping some natural texture and imperfections to retain authenticity.
A product photographer or retoucher typically cleans worn packaging to ensure the product looks perfect in marketing images, especially in hero shots where the product's quality must stand out.
AI can assist by automatically removing small scratches or stains, but manual retouching offers control for subtle areas. AI has limits in matching textures perfectly, so human touch remains essential for a natural look.
Cleaning focuses on fixing the label surface, removing scratches or dirt, while removing background distractions involves isolating the product or removing unwanted elements from behind it. Though related, they require different tools and techniques.