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It refers to setting consistent quality rules for retouching photos that change with the seasons. This helps keep images looking natural and uniform throughout a campaign or portfolio.
You should set these standards before starting a batch of photos for seasonal campaigns. This ensures all images meet the same quality, whether you're working on holiday ads or summer lookbooks.
Create a set of guidelines, like smoothing skin tones, removing distracting backgrounds, and enhancing eyes. Save these as actions or presets to apply consistently across images.
Applying the same retouch intensity year-round can make images look unnatural. For example, over-smoothing skin in summer photos can make them appear unrealistic.
A retoucher or photo editor usually sets these standards during the initial editing process to ensure all images match the seasonal vibe.
AI can automate tasks like skin smoothing or background cleanup, saving time. But it still needs human oversight to ensure the retouch matches the season’s look and feels natural.
It's about creating an overall style guideline to follow for all images in a season, unlike individual tasks like improving eye brightness or cleaning behind subjects, which are more specific.