Across projects this year, where are designers bending the typographic scale and grid most often — hero headlines, CTA…
Start by listing specific retouching steps, like skin smoothing or background cleaning. Use clear instructions and example images. This helps your team apply the same fixes every time.
A graphic designer or retoucher often prepares these briefs before starting their edits to ensure consistency across projects.
Create the brief at the start of a project or before retouching begins. It guides your team and keeps the style consistent, especially for large batches like product photos or portraits.
A photo retoucher or art director usually drafts this before they start retouching the images.
Use specific language like 'Reduce skin shine without losing skin texture' or 'Clean distracting background elements without affecting subject edges.' Include before-and-after examples if possible.
A retoucher or photo editor benefits from detailed instructions to avoid overdoing or underdoing the retouching.
Vague instructions like 'fix skin' or 'clean background' lead to inconsistent results. Be specific about what needs to be changed and how.
A creative director or retoucher often makes this mistake if they don’t specify the desired outcome or style.
A photo retoucher or art director often creates and reviews the brief since they know the details needed for consistent editing.
AI can suggest common retouching steps or generate sample edits, but it may not understand your specific style. Always review AI suggestions and customize them for your project.
A photo retoucher or art director should oversee AI outputs to ensure they match your brand or style guidelines.
A brief provides detailed, project-specific instructions, while a checklist is a quick guide of tasks. The brief guides your team step-by-step for consistent results.
A retoucher or photo editor uses a brief to ensure every image meets the same standards, avoiding variation.