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◆ After the first fortnight

Which track is yours

Everyone does the same first two weeks — unlearning the chat box, pointing it at your own material, judging what comes back. From week three the work stops being generic and starts being yours, so the course splits three ways. All three now run to the end. Do the shared weeks first whichever one you are heading for.

Shared by everyone

weeks one and two, whichever track you take

Ten days plus the on-ramp and two reviews. Nothing below makes sense without them, and most of what people call an AI problem is solved here rather than in a track.

Writing and instructional design

weeks three to five · written end to end

Fifteen days. It starts with the part people are most afraid of losing — your own voice — and ends with one real piece you made rather than an exercise.

Five companion pieces go with this track — the longer articles.

Marketing

weeks three to five · written end to end

Fifteen days. It starts with what the customer actually said rather than what you wish they had said, and ends with one real campaign you ran rather than a plan you wrote.

Design and code

weeks three to five · written end to end

Fifteen days. It opens on the move that changes everything — point it at the file, not the idea — and ends with one real feature shipped rather than a prototype that ran once.

The 25 coding and design confusion pairs go with this track.