What it pays
Government survey numbers — not estimates, not ads.
Half of all Marketing Managers in the U.S. earn more than $166,790 a year — the middle 80% land between $90,260 and $293,610. About 395,240 people in the U.S. do this work. Figures are for the U.S. occupation group “Marketing Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$166,790typical pay / year
395,240people in this work
$293,610+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Keeping the record3
Manage marketing resources and activities
+Schedule and resource the next quarter’s marketing activities: list each campaign, assign budgets and owners,…
Manage marketing resources and activities
+Schedule and resource the next quarter’s marketing activities: list each campaign, assign budgets and owners, map required assets and vendor time, flag any missing approvals, and circulate the final plan to Hannah in growth and Marco in finance by Thursday noon.
The tools that do the workAmazon RedshiftESCOjob descriptionsWikipedia
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Develop pricing strategies
+Draft a revised pricing proposal for the premium newsletter: model three price points with projected…
Develop pricing strategies
+Draft a revised pricing proposal for the premium newsletter: model three price points with projected subscriber churn and revenue for 12 months, include competitor comparisons and recommended launch date, then send to Priya in commercial and Leo the CFO for sign-off by next Wednesday.
The tools that do the workAmazon RedshiftESCOjob descriptionsWikipedia
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Coordinate with sales and product teams
+Coordinate a joint roadmap meeting with sales and product: prepare a one-page brief of audience growth…
Coordinate with sales and product teams
+Coordinate a joint roadmap meeting with sales and product: prepare a one-page brief of audience growth targets, current lead-to-subscription conversion rates, two priority asks from marketing, and proposed timelines, then book a 60-minute alignment session with Sam in product and Aisha in sales next Tuesday.
The tools that do the workApple macOSjob descriptionsO*NET
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Analysing1
Perform market research and marketing research
+Compile market and customer research for the summer campaign: pull recent audience surveys, top-performing…
Perform market research and marketing research
+Compile market and customer research for the summer campaign: pull recent audience surveys, top-performing article categories, and competitor promotion tactics, summarise five actionable insights and recommended targeting changes, then share with the content lead and paid media manager on Monday.
The tools that do the workApache Hivejob descriptionsO*NETWikipedia
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Learning1
Manage and mentor marketing staff
+Prepare a one-page development plan for the marketing team: list each team member’s current goals, two areas…
Manage and mentor marketing staff
+Prepare a one-page development plan for the marketing team: list each team member’s current goals, two areas for skill growth, proposed mentoring pairings, training budget needs, and proposed quarterly check-ins, then send to Naomi in People and James the head of marketing before Friday close of business.
The tools that do the workApple macOSjob descriptionsO*NET
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The daily work16
Develop marketing strategies to increase brand visibility
+Develop a six-week marketing plan to increase brand visibility for our lifestyle vertical, prioritise social…
Develop marketing strategies to increase brand visibility
+Develop a six-week marketing plan to increase brand visibility for our lifestyle vertical, prioritise social partnerships, influencer seeding, earned media pitches and two geo-targeted ad bursts, with measurable KPIs and a rollout calendar by next Friday.
The tools that do the workAdobe Creative Cloudjob descriptionsO*NET
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a quarterly sales forecast and strategic plan for our subscription and single-copy lines that maps…
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
+Produce a quarterly sales forecast and strategic plan for our subscription and single-copy lines that maps expected revenue, margin by product, market trend assumptions and three pricing scenarios, and flag risks to present at Tuesday leadership review.
The tools that do the workAmazon RedshiftO*NET
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Compile lists describing product or service offerings.
+Compile a prioritized catalogue of current product and service offerings with short descriptions, target…
Compile lists describing product or service offerings.
+Compile a prioritized catalogue of current product and service offerings with short descriptions, target audience, price band, and top three selling points for each item, export as a print-ready list and circulate to sales by Wednesday.
The tools that do the workApple macOSO*NET
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Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiation goals and concession limits for upcoming vendor and distributor contract talks, define…
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
+Draft negotiation goals and concession limits for upcoming vendor and distributor contract talks, define territory and fulfillment expectations, list required KPIs and payment terms, and prepare a one-page playbook to use at the meeting on Friday.
The tools that do the workAdobe AcrobatO*NET
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Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Summarise the copyright and royalty issues with the podcast production team, list disputed assets, our…
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
+Summarise the copyright and royalty issues with the podcast production team, list disputed assets, our preferred resolutions and legal risks, and request a joint meeting with legal and production next Monday to resolve royalty splits.
The tools that do the workAdobe AcrobatO*NET
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Select products or accessories to be displayed at trade or special production shows.
+Select and list ten products and accessories to display at the June trade show prioritising new launches and…
Select products or accessories to be displayed at trade or special production shows.
+Select and list ten products and accessories to display at the June trade show prioritising new launches and best-sellers, note display dimensions, required demo staff and margin targets, and book final approvals by the end of the week.
The tools that do the workAdobe IllustratorO*NET
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Analyze industry context using tools like Porter's five forces
+Map the competitive forces around our category for next-quarter planning: identify supplier bargaining…
Analyze industry context using tools like Porter's five forces
+Map the competitive forces around our category for next-quarter planning: identify supplier bargaining pressure, buyer leverage, threat of substitutes, new entrants, and existing rivalry with evidence and suggested implications for our acquisition and pricing approach by Wednesday.
The tools that do the workAmazon RedshiftWikipedia
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Assess competitors' resources and competencies
+Profile our top five competitors’ resources and capabilities: document their content production scale,…
Assess competitors' resources and competencies
+Profile our top five competitors’ resources and capabilities: document their content production scale, distribution reach, tech stack, partnerships, funding, and gaps that we can exploit to shift share within two weeks.
The tools that do the workAmazon RedshiftWikipedia
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Analyse the profitability of these plans
+Calculate projected profitability for the three proposed audience-growth plans: model incremental revenue,…
Analyse the profitability of these plans
+Calculate projected profitability for the three proposed audience-growth plans: model incremental revenue, acquisition and content costs, churn impact, and break-even month so we can recommend the highest-ROI option at Friday’s budget meeting.
The tools that do the workAmazon RedshiftESCO
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Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign to raise product visibility with our core SMB buyers: state target…
Strive to raise awareness on products and companies among targeted customers
+Draft a targeted awareness campaign to raise product visibility with our core SMB buyers: state target segments, key messages, channel mix, KPIs and a 12-week activation calendar with required budget and measurable milestones for Monday’s marketing review.
The tools that do the workAmazon RedshiftESCO
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Lead marketing campaigns across digital channels
+Run the spring subscription acquisition campaign across email, social and paid search, align messaging to the…
Lead marketing campaigns across digital channels
+Run the spring subscription acquisition campaign across email, social and paid search, align messaging to the business development brief, set weekly KPI targets, and publish the creative and tracking links by next Tuesday so the sales team can follow leads.
The tools that do the workAmazon Redshiftjob descriptions
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Monitor campaign deadlines and deliverables
+Audit all active campaign tasks, flag any deliverables missing creative, copy, tracking or sign-off, update…
Monitor campaign deadlines and deliverables
+Audit all active campaign tasks, flag any deliverables missing creative, copy, tracking or sign-off, update completion dates and notify Sara in content and Miguel in creative with a hard Friday for outstanding items so launches don’t slip.
The tools that do the workApple macOSjob descriptions
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Collaborate with cross-functional teams
+Coordinate the product launch working group, confirm briefs and timelines with product, editorial and growth,…
Collaborate with cross-functional teams
+Coordinate the product launch working group, confirm briefs and timelines with product, editorial and growth, consolidate feedback into a single launch checklist, and lock assets and paid media plan two business days before go-live.
The tools that do the workApple macOSjob descriptions
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Use analytics tools to measure campaign success
+Pull last quarter’s channel data, compare paid, organic and email against our KPI targets, generate the…
Use analytics tools to measure campaign success
+Pull last quarter’s channel data, compare paid, organic and email against our KPI targets, generate the weekly performance summary with conversion and CAC figures, and share recommendations to cut or scale channels by Wednesday.
The tools that do the workAmazon Redshiftjob descriptions
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Develop messaging and positioning strategies
+Draft the audience-facing messaging framework for the new tiered offering, map value propositions to buyer…
Develop messaging and positioning strategies
+Draft the audience-facing messaging framework for the new tiered offering, map value propositions to buyer pain points, test three headline variants in email and social, and deliver positioning recommendations with pricing implications by Friday.
The tools that do the workApple macOSjob descriptions
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Plan and organize promotional events
+Plan the regional promotional roadshow, book venues and vendors, create the event run-sheet and promo…
Plan and organize promotional events
+Plan the regional promotional roadshow, book venues and vendors, create the event run-sheet and promo timeline, confirm speaker briefs and sponsorship packages, and circulate the complete event plan two weeks before kickoff.
The tools that do the workApple macOSjob descriptions
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses