What it pays
Government survey numbers — not estimates, not ads.
Half of all Advertising and Promotions Managers in the U.S. earn more than $133,660 a year — the middle 80% land between $63,300 and $286,240. About 21,470 people in the U.S. do this work. Figures are for the U.S. occupation group “Advertising and Promotions Managers”. (U.S. Bureau of Labor Statistics survey, published 2025.) In India, Managers earn about ₹50,473 a month on average — around ₹6.1 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
$133,660typical pay / year
21,470people in this work
$286,240+top 10% earn
₹6.1 lakha year in India (family avg)
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Convincing3
Develop advertising campaigns
+Design three creative ad concepts for the Q3 acquisition push, define target audiences and bid strategy,…
Develop advertising campaigns
+Design three creative ad concepts for the Q3 acquisition push, define target audiences and bid strategy, produce media plans with spend allocation by channel, run A/B tests on headlines and creative, and present expected reach and CPA to the marketing director on Tuesday.
The tools that do the workGoogle AnalyticsFacebookjob descriptionsO*NETWikipedia
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Create marketing strategies
+Draft a three-tiered six-month digital marketing plan for the Q3 retail push: define target audiences, two…
Create marketing strategies
+Draft a three-tiered six-month digital marketing plan for the Q3 retail push: define target audiences, two creative direction options, channel mix with monthly budgets, and success metrics to present to Priya and Marcus by next Wednesday.
The tools that do the workHubSpotESCOjob descriptionsO*NET
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Develop advertising campaigns
+Create three integrated ad campaign concepts for the summer product launch with key message, hero visual…
Develop advertising campaigns
+Create three integrated ad campaign concepts for the summer product launch with key message, hero visual treatment, proposed formats and a 6-week rollout calendar, then circulate to Creative Director Lila and Legal for copyright sign-off by Monday.
The tools that do the workAdobe PhotoshopAdobe IllustratorESCOWikipedia
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Analysing1
Analyze market trends
+Compile a market trends brief using the last twelve months of campaign and category data, highlight three…
Analyze market trends
+Compile a market trends brief using the last twelve months of campaign and category data, highlight three emergent opportunities and two threats, recommend tactical responses for creative and spend, and circulate the brief to the strategy team before Friday noon.
The tools that do the workGoogle Analyticsjob descriptionsO*NETWikipedia
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Sending & sharing1
Monitor campaign performance
+Produce a concise daily dashboard that pulls last 14 days' spend, CTR, CPA, and conversion rate for the…
Monitor campaign performance
+Produce a concise daily dashboard that pulls last 14 days' spend, CTR, CPA, and conversion rate for the Spring Promo, flag any channel where CPA rises 20% week-over-week, and email the summary and recommended adjustments to Sofia and the media buyer at 10am tomorrow.
The tools that do the workGoogle Analyticsjob descriptionsO*NETWikipedia
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Negotiating1
Oversee media buying
+Compile the current media buy book: list active placements, remaining impressions, pacing vs target, three…
Oversee media buying
+Compile the current media buy book: list active placements, remaining impressions, pacing vs target, three reallocation scenarios to hit KPI, and a recommendation for which two placements to scale down; deliver to Raj and procurement by Friday noon.
The tools that do the workFacebookjob descriptionsWikipedia
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The daily work14
Propose alternatives to clients that promote their organisations, products, or projects
+Draft three alternative campaign proposals that promote Redbridge Community Trust’s autumn wellbeing…
Propose alternatives to clients that promote their organisations, products, or projects
+Draft three alternative campaign proposals that promote Redbridge Community Trust’s autumn wellbeing programme, outlining target audiences, one hero message per proposal, two paid media mixes with estimated CPMs and reach, basic creative direction, and legal clearance notes — deliver to Priya Malik and James Osei by Wednesday with a short comparison table first.
The tools that do the workGoogle AnalyticsHubSpotESCO
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Advertising techniques
+Develop a practical brief of five advertising techniques for the HealthyHome product line, include why each…
Advertising techniques
+Develop a practical brief of five advertising techniques for the HealthyHome product line, include why each works for urban renters, one quick test to validate it, estimated budget tier, and a copyright check note — send to marketing lead Elena Torres and creative lead Marcus Lane by Tuesday.
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Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
+Provide the slide deck and live demo kit for Thursday’s field launch, rehearse the 15‑minute product…
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
+Provide the slide deck and live demo kit for Thursday’s field launch, rehearse the 15‑minute product walkthrough with Sam and Priya, confirm Wi‑Fi and screen adapters, and deliver the files and notes to regional trainers by Wednesday noon.
The tools that do the workAdobe InDesignAdobe PhotoshopO*NET
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Represent company at trade association meetings to promote products.
+Prepare a succinct booth brief and two page leave‑behind highlighting product benefits and pricing, print 200…
Represent company at trade association meetings to promote products.
+Prepare a succinct booth brief and two page leave‑behind highlighting product benefits and pricing, print 200 copies, brief Maria to represent our key messages at the Tuesday association meeting, and email the PDF proof to procurement for print approval by Friday 5pm.
The tools that do the workAdobe InDesignAdobe PhotoshopO*NET
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Direct and coordinate product research and development.
+Assemble the R&D brief: summarise market gaps, list three prioritized feature ideas, attach competitor notes…
Direct and coordinate product research and development.
+Assemble the R&D brief: summarise market gaps, list three prioritized feature ideas, attach competitor notes and the user interview themes, schedule a review with product and engineering for next Monday and send the dossier to Ellen and Raj today.
The tools that do the workHubSpotO*NET
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Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
+Draft the survey plan: define objectives, ten draft questions, sampling targets by region and the two…
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
+Draft the survey plan: define objectives, ten draft questions, sampling targets by region and the two distribution channels, run the questionnaire with a 50‑person pilot, and circulate results and recommended changes to Ana and the insights team in four business days.
The tools that do the workGoogle AnalyticsO*NET
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Plan promotional events
+Build the promotional calendar for the quarter listing campaign names, target audiences, two creative…
Plan promotional events
+Build the promotional calendar for the quarter listing campaign names, target audiences, two creative concepts per campaign, compliance checkpoints, estimated budgets, and deliverable dates, then review with Legal and Finance before locking creative by next Friday.
The tools that do the workHubSpotjob descriptions
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Ensure advertising complies with legal and ethical standards
+Audit the next ad batch for compliance: check all claims against the spec sheet and copyright list, flag any…
Ensure advertising complies with legal and ethical standards
+Audit the next ad batch for compliance: check all claims against the spec sheet and copyright list, flag any unsupported statements, compile required disclosures, and send the compliance report and corrected creatives to Legal and Sarah by end of day Tuesday.
The tools that do the workAdobe AcrobatWikipedia
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Manage advertising budgets
+Reconcile this month’s campaign spend against the media plan, move unspent funds into the highest-performing…
Manage advertising budgets
+Reconcile this month’s campaign spend against the media plan, move unspent funds into the highest-performing audience segments, and publish an updated budget sheet with notes for the CMO by Friday noon.
The tools that do the workGoogle Analyticsjob descriptionsO*NET
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Stay updated on advertising industry developments and new techniques
+Scan top industry newsletters, compile three new targeting or creative techniques with examples and proven…
Stay updated on advertising industry developments and new techniques
+Scan top industry newsletters, compile three new targeting or creative techniques with examples and proven lift, and send a one-page brief with recommended tests and estimated costs to the strategy team every Monday.
The tools that do the workHubSpotO*NETWikipedia
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Supervise creative teams
+Review current creative work in progress, give clear revision requests tied to KPI outcomes, assign owners…
Supervise creative teams
+Review current creative work in progress, give clear revision requests tied to KPI outcomes, assign owners and deadlines, and post a one-paragraph progress update to the production channel by end of day Wednesday.
The tools that do the workAdobe Creative Cloudjob descriptionsWikipedia
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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
+Run the morning stand-up, confirm each team member’s deliverables align to the campaign milestones, remove…
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
+Run the morning stand-up, confirm each team member’s deliverables align to the campaign milestones, remove any blockers, and produce a short action list assigning follow-ups with deadlines to keep the rollout on schedule.
The tools that do the workFacebookO*NET
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Contact organizations to explain services and facilities offered.
+Call the partnership contact at the neighbourhood events organisation, explain our digital sponsorship…
Contact organizations to explain services and facilities offered.
+Call the partnership contact at the neighbourhood events organisation, explain our digital sponsorship packages, outline two tailored activation ideas, close on next steps and budget range, and email a meeting summary with deadline for decision.
The tools that do the workHubSpotO*NET
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Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
+Set quarterly sales targets for the team, map incentive tiers tied to new revenue and retention, schedule…
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
+Set quarterly sales targets for the team, map incentive tiers tied to new revenue and retention, schedule one-on-one reviews for underperformers, and circulate the performance scorecard before next Monday’s sales meeting.
The tools that do the workGoogle AnalyticsO*NET
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses