◆ Journalism

What a feature writer
really does.

22 tasks, each one witnessed by the sources that watched the job — and behind every one, a prompt you can use tonight.

22evidenced tasks
47,940in the US (2025)
$76,910median pay / year
7systems it runs on
This is what one task looks like here
Develop content for various media
Draft three short pieces — a 900-word feature for the Sunday magazine,…3 sources agree

The shape of the day

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The work, task by task

22 tasks
Hands on the work19
Write fiction or nonfiction+
Write a 1,200-word narrative about Rani Kapoor’s childhood clinic, mixing first-person scenes and researched context, keep lyrical voice but verify dates and names, deliver copy-ready with cleaned grammar and proper attribution.
jdonetwiki3 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
START Write advertising copy+
Produce three headline options and five body variants for a 30-second ad for the new Lumi hand cream aimed at urban professionals, keep tone confident, include one cheeky line and one regulatory-compliant line about hypoallergenic testing.
jdonet2 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Present drafts for feedback+
Prepare a feedback packet for the draft on the city’s housing crisis: include the marked manuscript, a 300-word summary of structural issues, three specific revision requests for tone and two questions for the editor, then circulate to Tom and Maya.
jdonet2 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Vary language and tone of messages based on product and medium.+
Rewrite the product launch note for a tech audience, a consumer email, and a three-line press uplift so the voice shifts from technical to warm and urgent while preserving one core benefit sentence across all formats.
onetwiki2 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Work with editors to shape material+
Shape the feature draft with Emily and Sam so the opener, second act and nut graf land cleanly, track every edit and unresolved question, and hand back a version ready for copyediting by Wednesday afternoon.
jdonet2 agree
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.+
Invent five product names and five one-line slogans aimed at busy parents, test tone with Sara, drop the top three into a one-page naming rationale that explains audience fit and legal risks.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Follow appropriate procedures to get copyrights for completed work.+
Assemble the finished pieces, registration forms and contributor agreements, confirm authorship lines with editors, and submit the copyright application for the package before the end of the month.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Plan project arrangements or outlines, and organize material accordingly.+
Sketch the project outline with scenes, interviews and deadlines, assign research and draft owners, then circulate a clear timeline and asset list so everyone knows what to deliver and when.
onet
when the reply comes backPush once: ask it to sharpen the weakest part, and to say what it assumed. Helpful?
Watch and assess2
Grow the practice1

What the work runs on

named inside the evidenced tasks
17 tasksGoogle Docscollaborative drafting and version control for longform and short pieces
3 tasksGoogle Analyticssupport feature selection with usage and engagement data
2 tasksAdobe Acrobatprepare and combine final files and PDF forms required for a copyright submission
1 taskAsanacreate tasks, assign owners and publish a timeline that tracks deliverables and deadlines
1 taskAdobe InDesignlayout, typographic control, metadata and export of print-ready files to publisher specifications
1 taskAdobe Illustratorproduces vector art and exact-size assets and specifications for print and web
1 taskCanvafor quick mockup layouts to show editors how graphics will appear alongside copy

The same task, four heights

this page is height one
ExecuteDo today's task, with fewer mistakesyou are here → ImproveMake it easy for the next person to acceptin the atlas → DecideWork out the right move when it is unclearin the atlas → BecomeLearn the pattern so it stops coming backin the atlas →

Can AI actually do this job?

the honest answer

It can

where it genuinely helps
  • Play the other person, over and over
  • Grade its own suggestion against your goal

It cannot

where it stops, completely
  • Live with the outcome the way a feature writer has to
L · R7 of R7This job sits on blogging · feeling · posting · publishing · sharing · storytelling · wondering · working · writing — real theory, real diagnosis, but reality still holds the grading pen.

What the work pays

two countries, two different measures

United States

this exact occupation · BLS 2025
  • $76,910 a year — the middle: half earn more, half earn less
  • The lowest tenth earn near $44,310; the top tenth near $139,870
  • 47,940 people employed in this occupation

India

the occupation GROUP, not this job · PLFS via ILOSTAT 2025
  • ₹38,298 a month — the median for Professionals, the group this work sits in
  • India publishes pay by broad occupation group, so this covers many jobs besides this one. It is a shape, not a salary.
read this carefullyThese two numbers are not comparable and must not be converted into each other. One is a yearly figure for this job alone; the other is a monthly figure for a whole family of jobs. What travels between them is the pattern, not the amount: experience lifts pay almost everywhere.

Where the evidence lives

open any of it yourself

Close to this work

12 nearby
JournalismCopy Editor28 evidenced tasks JournalismFact Checker27 evidenced tasks JournalismBroadcast Producer27 evidenced tasks JournalismSocial Media Editor25 evidenced tasks JournalismNewsletter Writer22 evidenced tasks JournalismEditorial Writer22 evidenced tasks JournalismNews Editor22 evidenced tasks JournalismPhotojournalist21 evidenced tasks

Questions people actually ask

You spend most of the day researching and writing. Mornings often mean reading sources, checking Google Analytics to see what topics performed, and booking interviews.

Afternoons are for drafting in Google Docs, sending work to editors, and revising based on feedback. You also upload images or layouts using Adobe InDesign or Canva, and track project steps in Asana.

Start with Google Docs for drafting and Google Analytics to understand reader behavior. Editors expect easy-to-share documents and basic traffic sense.

Next learn Adobe InDesign for page layouts, Adobe Illustrator for simple art, and Canva for quick social or promo pieces. Use Adobe Acrobat to make print-ready PDFs and Asana to manage assignments.

Use AI to generate rough outlines, suggest interview questions, or summarize research, but never publish text you haven't checked. AI can invent facts; always verify every claim by checking primary sources or your interview notes.

Keep drafts in Google Docs and mark AI-assisted sections. Follow your editor’s policy and secure copyrights by following standard procedures before publication.

The U.S. Bureau of Labor Statistics (BLS) reports 47,940 feature writers employed and a median annual wage of $76,910. The lowest tenth earned $44,310, and the top tenth earned $139,870, according to BLS data for 2025.

Use these numbers as a general range; pay depends on employer, experience, and whether you freelance or work staff.

Build a portfolio: publish short features on a blog, local paper, or sites like Medium. Practice researching and interviewing, then draft pieces in Google Docs and save final layouts as PDFs using Adobe Acrobat or Canva.

Pitch story ideas to small outlets, track tasks in Asana, and learn to work with editors. Volunteer or intern to get real edits and bylines.

Feature writers focus on longer, narrative or explanatory pieces that dig into people, trends, or ideas. Copywriters write short persuasive text for ads and product pages, often using slogans and selling points.

News journalists prioritize timely reporting and quick turnaround. Feature writers spend more time on research and shaping material for publication, using systems like Google Docs, InDesign, and editorial feedback loops.

The ability to shape material so readers stay engaged: choosing subjects that interest readers, structuring the piece, and varying tone and language for the medium.

That means strong interviewing and research for factual accuracy, then revising drafts with editors. Tools like Google Docs for collaboration and InDesign for presentation help, but the core skill is clear, well-shaped storytelling.

km/h RPM

How far can AI take you?

one question
Be honest — how far can a language model take you on working?
There is a real answer, and it is not the flattering one.