What it pays
Government survey numbers — not estimates, not ads.
The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Assess consumer demand
+Estimate current consumer demand for premium running shoes in the US by combining last six months’ search…
Assess consumer demand
+Make recommendations for product positioning
+Recommend three distinct product positioning angles for our vitamin line to present to marketing: one focused…
Make recommendations for product positioning
+Develop marketing insights
+Deliver three actionable marketing insights from our recent display campaign: one about audience segments to…
Develop marketing insights
+Research target markets
+Map five target market profiles for our eco-friendly detergent—demographics, primary purchase drivers, media…
Research target markets
+Monitor market conditions
+Monitor market conditions for the snack category across the Northeast for the next month: track competitor…
Monitor market conditions
+Create presentations for management
+Create a five-slide management presentation summarising last quarter's campaign performance, three consumer…
Create presentations for management
+Analyse internal factors of companies
+Assess the company's internal strengths and weaknesses for the Q2 campaign by exporting the latest account…
Analyse internal factors of companies
+Analyse consumer buying trends
+Track shifting consumer purchase patterns over the past six months by combining search query trends,…
Analyse consumer buying trends
+Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Prepare a two-page report of campaign findings for the Q2 retail account, include a dashboard of…
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
+Measure and assess customer and employee satisfaction.
+Run the latest customer and employee satisfaction survey results for the ecommerce campaign, calculate NPS…
Measure and assess customer and employee satisfaction.
+Direct trained survey interviewers.
+Schedule and brief the team of five trained interviewers for next week’s post-campaign phone interviews,…
Direct trained survey interviewers.
+Develop and implement procedures for identifying advertising needs.
+Create and document procedures to identify advertising needs for the new product launch: define data inputs,…
Develop and implement procedures for identifying advertising needs.
+Design surveys and research methods
+Design a mixed-methods research plan for audience insight: detail online survey questions, sampling targets,…
Design surveys and research methods
+Present findings to stakeholders
+Prepare a 15-minute stakeholder presentation of campaign findings for Thursday: include five slides with…
Present findings to stakeholders
+Track trends in consumer behavior
+Compile weekly consumer behaviour reports from search query and conversion patterns, highlight shifts in…
Track trends in consumer behavior
+Study competitor activities
+Gather competitor activity for the past 30 days across search and display — note new keywords, creative…
Study competitor activities
+Develop new research techniques
+Design and document two new lightweight research techniques that combine short on-site surveys with…
Develop new research techniques
+Use statistical techniques for data analysis
+Run statistical tests on last quarter’s campaign data to identify which audience segments show significant…
Use statistical techniques for data analysis
+Study it to draw conclusions
+Analyse the latest campaign and site-behaviour data to draw conclusions about why search CTR dropped in June,…
Study it to draw conclusions
+Define the way they can be reached
+Define how our target customers can be reached: map channels, audience signals, best dayparts and messaging…
Define the way they can be reached
+Says who?
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Activities this job lives in
The human activities behind the tasks — each with its honest AI ceiling.
The logs, files & records this job keeps
Shared with other careers — the same record means something different in each.
Related careers
Same family of work — each with its own tasks and prompts.
The rest of the map
Same library, five ways in.
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses