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Google Ads Specialist

Google Ads Specialist completes 20 documented tasks that show how work gets done, step by step. Tasks include checklists, expected timeframes and how the Digital Marketing & Content context affects decisions. Each one shows where we found it, and comes with an AI prompt you can copy and use straight away.

20evidenced tasks
20ready prompts
5tools of the trade
13-1161.00O*NET-SOC code
899,580hold this job (US, BLS 2025)
$78,760median pay/yr (US)
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What it pays

Government survey numbers — not estimates, not ads.

In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
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The work, task by task

These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.

Convincing2
zz

Assess consumer demand

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Estimate current consumer demand for premium running shoes in the US by combining last six months’ search…
Estimate current consumer demand for premium running shoes in the US by combining last six months’ search trends, conversion rates by keyword, and competitor inventory signals, then produce a prioritized list of five keywords to bid up.
The tools that do the workAmazon RedshiftESCOjob descriptionsO*NET

Make recommendations for product positioning

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Recommend three distinct product positioning angles for our vitamin line to present to marketing: one focused…
Recommend three distinct product positioning angles for our vitamin line to present to marketing: one focused on price-conscious suburban parents, one on science-backed efficacy for healthcare professionals, and one on convenient daily routines for busy millennials; include target audiences, key messages, top three competitors, and two suggested headline tests by Wednesday.
The tools that do the workCanvaESCOjob descriptions
Analysing3

Develop marketing insights

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Deliver three actionable marketing insights from our recent display campaign: one about audience segments to…
Deliver three actionable marketing insights from our recent display campaign: one about audience segments to expand, one about messaging that underperformed, and one creative tweak likely to reduce CPA, with supporting metrics and confidence levels.
The tools that do the workApache HadoopESCOjob descriptions

Research target markets

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Map five target market profiles for our eco-friendly detergent—demographics, primary purchase drivers, media…
Map five target market profiles for our eco-friendly detergent—demographics, primary purchase drivers, media touchpoints, and estimated monthly search volume—using our CRM and the last twelve weeks of campaign behavior.
The tools that do the workAmazon RedshiftESCOjob descriptions

Monitor market conditions

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Monitor market conditions for the snack category across the Northeast for the next month: track competitor…
Monitor market conditions for the snack category across the Northeast for the next month: track competitor price changes, three shifting consumer search trends, two regulatory or supply risks, and weekly summaries with actionable bid or creative changes to protect share; report each Friday.
The tools that do the workAmazon Redshiftjob descriptionsO*NET
Keeping the record1

Create presentations for management

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Create a five-slide management presentation summarising last quarter's campaign performance, three consumer…
Create a five-slide management presentation summarising last quarter's campaign performance, three consumer trend insights, recommended budget reallocation across search and display, and a one-page appendix with top-performing ad copy and audience segments; deliver a print-ready PDF by Tuesday morning.
The tools that do the workCanvajob descriptionsO*NET
The daily work14

Analyse internal factors of companies

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Assess the company's internal strengths and weaknesses for the Q2 campaign by exporting the latest account…
Assess the company's internal strengths and weaknesses for the Q2 campaign by exporting the latest account structure, conversion tracking, and audience lists, highlight discrepancies in tagging or budget pacing, and recommend three priority fixes with estimated impact.
The tools that do the workAmazon RedshiftESCOsee the evidence ↗

Analyse consumer buying trends

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Track shifting consumer purchase patterns over the past six months by combining search query trends,…
Track shifting consumer purchase patterns over the past six months by combining search query trends, top-converting keywords and audience demographics, flag three emerging intent signals and propose two messaging tests to validate them.
The tools that do the workApache HiveESCOsee the evidence ↗

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

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Prepare a two-page report of campaign findings for the Q2 retail account, include a dashboard of…
Prepare a two-page report of campaign findings for the Q2 retail account, include a dashboard of click-through and conversion trends, three clear charts comparing channels, and a one-page executive summary that translates the numbers into next-step recommendations.
The tools that do the workAmazon RedshiftO*NET
km/h RPM

Measure and assess customer and employee satisfaction.

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Run the latest customer and employee satisfaction survey results for the ecommerce campaign, calculate NPS…
Run the latest customer and employee satisfaction survey results for the ecommerce campaign, calculate NPS and CSAT by segment, produce a short memo summarising pain points and opportunities, and flag any items needing urgent action for the marketing manager.
The tools that do the workApache HiveO*NET

Direct trained survey interviewers.

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Schedule and brief the team of five trained interviewers for next week’s post-campaign phone interviews,…
Schedule and brief the team of five trained interviewers for next week’s post-campaign phone interviews, attach the script, list quotas by demographic and region, and include call quality checks and escalation steps for nonresponses.
The tools that do the workAsanaO*NET

Develop and implement procedures for identifying advertising needs.

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Create and document procedures to identify advertising needs for the new product launch: define data inputs,…
Create and document procedures to identify advertising needs for the new product launch: define data inputs, trigger thresholds for bid and budget changes, approval gates, and a fortnightly review workflow for the paid search team.
The tools that do the workAmazon RedshiftO*NET

Design surveys and research methods

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Design a mixed-methods research plan for audience insight: detail online survey questions, sampling targets,…
Design a mixed-methods research plan for audience insight: detail online survey questions, sampling targets, a short intercept survey for site visitors, and a timeline for analysis and reporting to the product and media teams.
The tools that do the workApache Hivejob descriptions

Present findings to stakeholders

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Prepare a 15-minute stakeholder presentation of campaign findings for Thursday: include five slides with…
Prepare a 15-minute stakeholder presentation of campaign findings for Thursday: include five slides with headline metrics, two impact scenarios, a one-page appendix of channel-level KPIs, and three recommended actions with owners and deadlines.
The tools that do the workCanvajob descriptions

Track trends in consumer behavior

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Compile weekly consumer behaviour reports from search query and conversion patterns, highlight shifts in…
Compile weekly consumer behaviour reports from search query and conversion patterns, highlight shifts in intent and purchase drivers, and flag three recommended bid or creative tests to run next Tuesday based on the trends.
The tools that do the workAmazon Redshiftjob descriptions

Study competitor activities

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Gather competitor activity for the past 30 days across search and display — note new keywords, creative…
Gather competitor activity for the past 30 days across search and display — note new keywords, creative themes, landing pages and price moves, then produce a prioritised list of five opponent tactics to test countermeasures against by Friday.
The tools that do the workAmazon Redshiftjob descriptions

Develop new research techniques

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Design and document two new lightweight research techniques that combine short on-site surveys with…
Design and document two new lightweight research techniques that combine short on-site surveys with behavioural query analysis, include sample questions, targeting rules and a two-week pilot plan starting next Monday.
The tools that do the workAsanajob descriptions

Use statistical techniques for data analysis

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Run statistical tests on last quarter’s campaign data to identify which audience segments show significant…
Run statistical tests on last quarter’s campaign data to identify which audience segments show significant lift in conversion rate, report p values, effect sizes and three actionable audience splits to apply immediately.
The tools that do the workApache Hivejob descriptions

Study it to draw conclusions

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Analyse the latest campaign and site-behaviour data to draw conclusions about why search CTR dropped in June,…
Analyse the latest campaign and site-behaviour data to draw conclusions about why search CTR dropped in June, produce a one-page explanation with root causes and three corrective actions for the account review on Thursday.
The tools that do the workAmazon RedshiftESCO

Define the way they can be reached

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Define how our target customers can be reached: map channels, audience signals, best dayparts and messaging…
Define how our target customers can be reached: map channels, audience signals, best dayparts and messaging hooks for the premium segment, then recommend a three-week activation calendar to start Monday.
The tools that do the workAsanaESCO

Says who?

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Activities this job lives in

The human activities behind the tasks — each with its honest AI ceiling.

The logs, files & records this job keeps

Shared with other careers — the same record means something different in each.

Related careers

Same family of work — each with its own tasks and prompts.

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