What it pays
Government survey numbers — not estimates, not ads.
In India, Professionals earn about ₹38,298 a month on average — around ₹4.6 lakh a year (government PLFS survey via ILOSTAT, occupation-family figure).
Think you get this job?Six quick questions on how it really works — with a hint and the reason behind every answer.
Test yourself →The work, task by task
These are the real jobs-to-be-done, not a wish list. Each task shows where we found it, and the prompt underneath is written for that exact task.
Keeping the record3
Collaborate with content, design, and product teams
+Coordinate this sprint with content, design and product: confirm module deadlines, attach the latest script…
Collaborate with content, design, and product teams
+Coordinate this sprint with content, design and product: confirm module deadlines, attach the latest script and visual brief, assign review owners, schedule the cross-team review next Thursday, and update the project tracker with risks so leadership can sign off.
The tools that do the workHubSpotjob descriptionsO*NETWikipedia
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Manage social media marketing initiatives
+Plan and execute next month’s social push for the launch: draft the content calendar, assign captions and…
Manage social media marketing initiatives
+Plan and execute next month’s social push for the launch: draft the content calendar, assign captions and assets to the designer, set paid audience targets and budgets, confirm post approvals, and deliver the campaign plan and creatives by Friday noon.
The tools that do the workFacebookO*NETWikipedia
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Create content strategies for digital media.
+Design three content strategies for our online course catalog that link to the company global marketing plan,…
Create content strategies for digital media.
+Design three content strategies for our online course catalog that link to the company global marketing plan, prioritise Spanish- and Mandarin-speaking markets, list channels and KPIs, map resource owners and a six-week rollout with weekly progress checkpoints.
The tools that do the workGoogle AnalyticsHubSpotO*NETWikipedia
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Analysing2
Define and monitor SEO KPIs
+Set up the SEO dashboard for the course site: pick primary KPIs, connect organic traffic and goal…
Define and monitor SEO KPIs
+Set up the SEO dashboard for the course site: pick primary KPIs, connect organic traffic and goal completions, schedule weekly automated reports, define targets for impressions, CTR and organic signups, and circulate to the marketing team every Monday.
The tools that do the workGoogle Looker Analyticsjob descriptionsO*NETWikipedia
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Optimize website content for search engines
+Audit and refine course landing pages for search: run a content checklist for headings, meta descriptions and…
Optimize website content for search engines
+Audit and refine course landing pages for search: run a content checklist for headings, meta descriptions and internal links, fix crawl issues, update keyword-optimised copy for the top five pages, and hand over the updated pages to dev by Tuesday.
The tools that do the workCascading style sheets CSSHTMLjob descriptionsO*NET
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The daily work16
Conduct keyword research and competitor analysis
+Do keyword research for my five-module course on freelance UX writing: find high-volume search phrases, note…
Conduct keyword research and competitor analysis
+Do keyword research for my five-module course on freelance UX writing: find high-volume search phrases, note intent and difficulty, list top three competing courses or blogs with their pricing and enrollment numbers, and recommend five target keywords to use in titles and landing pages.
The tools that do the workElasticsearchjob descriptionsO*NET
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Stay updated on digital advertising trends and tools
+Monitor the latest digital ad formats and platform features for course creators this week: summarise three…
Stay updated on digital advertising trends and tools
+Monitor the latest digital ad formats and platform features for course creators this week: summarise three major trend changes, list new ad tools or placements that affect course launches, and recommend two experiments to run next month with budget and success metrics.
The tools that do the workGoogle Analyticsjob descriptionsWikipedia
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Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Buy or negotiate visibility for my course listings in local directories and map services: identify five…
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
+Buy or negotiate visibility for my course listings in local directories and map services: identify five relevant local directories, get current placement and pricing, propose negotiation points to lower cost or secure featured placement, and book two listings for next quarter.
The tools that do the workFacebookO*NET
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Implement online customer service processes to ensure positive and consistent user experiences.
+Design and document an online learner support workflow that ensures consistent responses: draft canned…
Implement online customer service processes to ensure positive and consistent user experiences.
+Design and document an online learner support workflow that ensures consistent responses: draft canned replies for common issues, set SLA times for email and chat, define escalation to a course mentor, and produce the handbook pages to publish in the help center.
The tools that do the workHubSpotO*NET
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Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Map how the course platform will share enrollment and revenue data with our finance system: list required…
Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
+Map how the course platform will share enrollment and revenue data with our finance system: list required data fields, describe the transfer method and schedule, note authentication and error handling needs, and recommend who on IT and finance must approve the integration plan.
The tools that do the workJavaScriptHypertext markup language HTMLO*NET
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Assist in the development of online transaction or security policies.
+Draft the online transaction and security policy pages for course buyers: define payment methods accepted,…
Assist in the development of online transaction or security policies.
+Draft the online transaction and security policy pages for course buyers: define payment methods accepted, refund and chargeback rules, how we store payment tokens, SSL and password rules, and an incident response step list to publish on checkout and in the instructor handbook.
The tools that do the workMarketo Marketing AutomationO*NET
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Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Define the course product requirements from the market research report, list core features, learner outcomes,…
Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
+Define the course product requirements from the market research report, list core features, learner outcomes, and tech constraints, then review those requirements with Jana in UX and Ravi in engineering this week so they can estimate scope.
The tools that do the workGoogle AnalyticsO*NET
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Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Draft negotiation points and an evaluation checklist for the potential platform partner, include revenue…
Assist in the evaluation or negotiation of contracts with vendors or online partners.
+Draft negotiation points and an evaluation checklist for the potential platform partner, include revenue share, content rights, integration requirements, and three fallback options, then send to legal and to marketing lead Sara for a call on Thursday.
The tools that do the workHubSpotO*NET
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Perform on-page SEO and website health audits
+Run an on‑page SEO and site health audit focused on the course catalog pages, list missing meta tags,…
Perform on-page SEO and website health audits
+Run an on‑page SEO and site health audit focused on the course catalog pages, list missing meta tags, load‑time issues, and crawl errors, prioritise fixes that will boost organic course discovery, and assign to web dev with deadlines.
The tools that do the workGoogle Looker Analyticsjob descriptions
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Define role requirements and qualifications
+Define the role requirements and qualifications for a Senior Curriculum Designer: responsibilities, must‑have…
Define role requirements and qualifications
+Define the role requirements and qualifications for a Senior Curriculum Designer: responsibilities, must‑have skills, preferred experience in instructional design and LMS integrations, reporting line, and interview criteria; circulate to HR and the hiring manager by Friday.
The tools that do the workMarketo Marketing Automationjob descriptions
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Work with advertising agencies to create ad copy
+Produce three headline ad copy variations and a short creative brief for the new data science course, include…
Work with advertising agencies to create ad copy
+Produce three headline ad copy variations and a short creative brief for the new data science course, include target audience, key benefits, and CTA, then share with the advertising agency and request first drafts by Monday.
The tools that do the workFacebookWikipedia
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Manage email marketing campaigns
+Write and schedule a three-email launch sequence targeting past students and newsletter subscribers, each…
Manage email marketing campaigns
+Write and schedule a three-email launch sequence targeting past students and newsletter subscribers, each email with a clear single CTA to enroll, subject lines A/B tested, send cadence Monday/Wednesday/Friday next week, and include UTM tags for channel tracking.
The tools that do the workMarketo Marketing AutomationGoogle AnalyticsWikipedia
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Implement mobile advertising strategies
+Plan and deploy a one-week mobile ad push aimed at lookalike audiences in the UK and Brazil, prioritise video…
Implement mobile advertising strategies
+Plan and deploy a one-week mobile ad push aimed at lookalike audiences in the UK and Brazil, prioritise video creatives under 15 seconds, set frequency cap at three per day, track installs and landing-page conversions daily.
The tools that do the workFacebookGoogle AnalyticsWikipedia
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Automate advertising processes using software systems
+Create and test three automated ad-to-email workflows: when a user clicks an ad send immediate welcome email,…
Automate advertising processes using software systems
+Create and test three automated ad-to-email workflows: when a user clicks an ad send immediate welcome email, after three days send course preview, after seven days send discount, log all events to the CRM and report weekly.
The tools that do the workMarketo Marketing AutomationHubSpotWikipedia
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Advise and develop strategies for brand entry
+Draft a market-entry playbook for launching the course in Germany: competitor positioning, three target…
Advise and develop strategies for brand entry
+Draft a market-entry playbook for launching the course in Germany: competitor positioning, three target personas, pricing test plan, paid and organic channel mix, 90-day milestones and required team roles.
The tools that do the workMicrosoft AccessESCO
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Perform previous studies of perception of customers
+Run a customer perception study by surveying 500 recent students on learning outcomes, messaging resonance,…
Perform previous studies of perception of customers
+Run a customer perception study by surveying 500 recent students on learning outcomes, messaging resonance, and price sensitivity, analyse sentiment and top themes, then produce recommendations for course copy and pricing.
The tools that do the workGoogle AnalyticsESCO
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Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses
Built on public evidence: O*NET®, ESCO, Wikipedia, U.S. Bureau of Labor Statistics, ILOSTAT. All sources & licenses